Market Research
At ELECTRICAL CONTRACTOR magazine, we constantly analyze our market and our readers. With substantial research investments, this part of our mission is vital to understanding the industry and providing our readers and industry partners with the most complete, comprehensive and accurate electrical construction media available.
Watch the 2022 Profile Highlights Video
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November 2018 Baxter Report
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August 2018 Baxter Report
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May 2018 Baxter Report
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February 2018 Baxter Report
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November 2017 Baxter Report
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August 2017 Baxter Report
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May 2017 Baxter Report
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February 2017 Baxter Report
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2022 Profile of the Electrical Contractor: Topline
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2020 Profile of the Electrical Contractor: Topline
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2020 Profile of the Electrical Contractor: Special Report on Communications, Software and Technology
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2020 Profile of the Electrical Contractor: Special Report on Purchase and Leasing of Vehicles
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2020 Profile of the Electrical Contractor: Special Report on Tools and Equipment Purchase and Leasing
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2018 Profile of the Electrical Contractor: Topline
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March/April 2020 Subscriber Research Panel: Coronavirus Effects on Panelist Business
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Lutron & ELECTRICAL CONTRACTOR Study
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2018 Profile of the Electrical Contractor: Tools and Equipment
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2018 Profile of the Electrical Contractor: Vehicles
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2018 Profile of the Electrical Contractor: Role in DB and DA
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2018 Profile of the Electrical Contractor: Testers, Meters, Software and More

Monthly Subscriber Research Panel
ELECTRICAL CONTRACTOR's monthly subscriber research panel asks print magazine and newsletter subscribers questions about the industry, the magazine, its website and newsletter, and the products and services that contractors use. As an incentive, respondents are entered into a monthly drawing for one of three $65 Amazon e-gift cards. If you request to join, you will be taken to the survey.

Baxter Research Studies
Baxter Research Center studies are conducted via e-mail survey four issues per year gauging advertising and editorial success. This research measures the effectiveness of an advertisement's or editorial's ability to attract and retain the reader's attention in its respective issue. Click below to view our recent study results.