Market Research
At ELECTRICAL CONTRACTOR magazine, we constantly analyze our market and our readers. With substantial research investments, this part of our mission is vital to understanding the industry and providing our readers and industry partners with the most complete, comprehensive and accurate electrical construction media available.
Watch the 2022 Profile Highlights Video
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2022 Profile of the Electrical Contractor: Special Report on Testers, Multimeters, Computers and Electronic Devices
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2022 Profile of the Electrical Contractor: Special Report on Construction Site Tools and Equipment
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2022 Profile of the Electrical Contractor: Special Report on Vehicles
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Electrical Contractor 2023 Media Kit
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Baxter_Aug2022
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June2022_BPA Statement
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June 2022 Baxter Report
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February 2022 Baxter Report
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December 2021 Baxter Report
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August 2021 Baxter Report
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June 2021 Baxter Report
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February 2021 Baxter Report
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November 2020 Baxter Report
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August 2020 Baxter Report
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May 2020 Baxter Report
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February 2020 Baxter Report
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December 2019 Baxter Report
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September 2019 Baxter Report
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May 2019 Baxter Report
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February 2019 Baxter Report

Monthly Subscriber Research Panel
ELECTRICAL CONTRACTOR's monthly subscriber research panel asks print magazine and newsletter subscribers questions about the industry, the magazine, its website and newsletter, and the products and services that contractors use. As an incentive, respondents are entered into a monthly drawing for one of three $65 Amazon e-gift cards. If you request to join, you will be taken to the survey.

Baxter Research Studies
Baxter Research Center studies are conducted via e-mail survey four issues per year gauging advertising and editorial success. This research measures the effectiveness of an advertisement's or editorial's ability to attract and retain the reader's attention in its respective issue. Click below to view our recent study results.