Market Research

At ELECTRICAL CONTRACTOR magazine, we constantly analyze our market and our readers. With substantial research investments, this part of our mission is vital to understanding the industry and providing our readers and industry partners with the most complete, comprehensive and accurate electrical construction media available.

Watch the 2022 Profile Highlights Video

2022 Profile of the Electrical Contractor: Special Report on Testers, Multimeters, Computers and Electronic Devices
2022 Profile of the Electrical Contractor: Special Report on Construction Site Tools and Equipment

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Monthly Subscriber <span class="bold">Research Panel</span>

Monthly Subscriber Research Panel

ELECTRICAL CONTRACTOR's monthly subscriber research panel asks print magazine and newsletter subscribers questions about the industry, the magazine, its website and newsletter, and the products and services that contractors use. As an incentive, respondents are entered into a monthly drawing for one of three $65 Amazon e-gift cards. If you request to join, you will be taken to the survey.

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Baxter Research Studies

Baxter Research Center studies are conducted via e-mail survey four issues per year gauging advertising and editorial success. This research measures the effectiveness of an advertisement's or editorial's ability to attract and retain the reader's attention in its respective issue. Click below to view our recent study results.