Market Research
At ELECTRICAL CONTRACTOR magazine, we constantly analyze our market and our readers. With substantial research investments, this part of our mission is vital to understanding the industry and providing our readers and industry partners with the most complete, comprehensive and accurate electrical construction media available.
Monthly Subscriber Research Panel
ELECTRICAL CONTRACTOR's monthly subscriber research panel asks print magazine and newsletter subscribers questions about the industry, the magazine, its website and newsletter, and the products and services that contractors use. As an incentive, respondents are entered into a monthly drawing for a $200 Amazon e-gift card. If you request to join, our research analysts will contact you within the next week by email.
Baxter Readership Studies
Baxter Research Center studies are conducted via e-mail survey four issues per year gauging advertising and editorial success. This research measures the effectiveness of an advertisement's or editorial's ability to attract and retain the reader's attention in its respective issue. Click below to view our recent study results.
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The findings of the biennial research study
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