Market Research
At ELECTRICAL CONTRACTOR magazine, we constantly analyze our market and our readers. With substantial research investments, this part of our mission is vital to understanding the industry and providing our readers and industry partners with the most complete, comprehensive and accurate electrical construction media available.
Watch the 2020 Profile Highlights Video
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Baxter_Aug2022
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June2022_BPA Statement
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Electrical Contractor 2023 Media Kit
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June 2022 Baxter Report
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February 2022 Baxter Report
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December 2021 Baxter Report
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August 2021 Baxter Report
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June 2021 Baxter Report
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February 2021 Baxter Report
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November 2020 Baxter Report
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August 2020 Baxter Report
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May 2020 Baxter Report
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February 2020 Baxter Report
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December 2019 Baxter Report
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September 2019 Baxter Report
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May 2019 Baxter Report
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February 2019 Baxter Report
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November 2018 Baxter Report
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August 2018 Baxter Report
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May 2018 Baxter Report

Monthly Subscriber Research Panel
ELECTRICAL CONTRACTOR's monthly subscriber research panel asks print magazine and newsletter subscribers questions about the industry, the magazine, its website and newsletter, and the products and services that contractors use. As an incentive, respondents are entered into a monthly drawing for a $200 Amazon e-gift card. If you request to join, our research analysts will contact you within the next week by email.

Baxter Research Studies
Baxter Research Center studies are conducted via e-mail survey four issues per year gauging advertising and editorial success. This research measures the effectiveness of an advertisement's or editorial's ability to attract and retain the reader's attention in its respective issue. Click below to view our recent study results.