As many of you know, I’ve spent my entire career in and around the electrical industry. And I and thousands more have seen firsthand what this profession can do for people who are willing to work hard, learn continuously and take pride in building something real for themselves.

Yet for far too long, this has been the great undersold story of success. Somewhere along the way, we allowed the idea to take hold that success only comes through a four-year college degree. In doing so, we failed to fully explain the depth, dignity and opportunity in our industry that brings power, light and communications across America. 

It starts earlier than we think: Career paths are often shaped in classrooms, guidance offices and conversations at home—long before the first job offer. Too many young people never hear about the electrical industry as a serious, first-choice option. They aren’t shown that working with their hands and minds—using technology, problem-solving and teamwork—can lead to long, successful careers.

Let’s take my example. When I was nearly done with high school, my dad pulled me aside and said, “Son, you have a decision to make: You are going to either have a trade or a college education.” After that discussion, I made the choice to enter the electrical trade. What I am sorry to say is my dad made it an either/or. At times, I felt like I may have taken a back seat because I didn’t go down the path of a traditional four-year degree. But what I have learned is that my trade is the greatest education I could have ever had! Unfortunately, I lost my dad a few years back, and he never got to fully see where I am today.

More than the job site: Another misconception is that the electrical industry begins and ends with construction. Construction is essential—but it’s only part of the picture. This industry includes careers in sales, manufacturing and distribution. It includes engineers, estimators, project managers and professionals working in technology, supply chain, advanced energy and building automation. I’ve seen people start in the field and move into management and executive leadership, and others enter through manufacturing or distribution and become just as integral to the industry’s success.

The electrical industry isn’t a single career path—it’s a career ecosystem.

Why this matters now: America is investing heavily in infrastructure, energy, manufacturing and technology. None of it happens without a skilled electrical workforce. If we fail to attract and develop the next generation, we don’t just face workforce shortages, we risk slowing progress across the entire economy.

A call to action: We owe it to the next generation to tell this story honestly and early. When I talk with contractors and chapter leaders across the country, I hear the same thing: we need to reach students earlier. If we want the next generation to see this industry clearly, we must start in middle school and early in high school—not after decisions are already made.

From the classroom to the job site, from apprenticeship to the boardroom, the electrical industry offers something increasingly rare: a future you can build, sustain and be proud of.

I was at a crossroads early in my life—education or a trade. I am here today to tell you the answer is both—our trade is an education. It’s time to make sure the next generation sees it too.

David Long
NECA CEO