For Brandon Meade, emerging technologies can boost safety on the construction job site—though nothing can replace tried-and-true traditional practices.

Meade, director of environmental, health and safety at New River Electrical Corp. in Cloverdale, Va., shares his career journey and his strategies for keeping New River’s crew as safe as possible.

Tell us about your career journey.

My career in safety began long before I officially entered the profession. I started in the U.S. Navy, where I worked in mine weaponry production. That environment demanded precision, accountability and a disciplined approach to daily operations—principles that have stayed with me throughout my entire career.

After my service, I transitioned into the natural gas industry as an operator for production wells. It was in that role, working hands-on in the field, that I recognized how critical effective safety practices are and how much impact they can have on both people and operations. That realization led me to pursue safety as a career. 

Over the years, I have worked across utility construction, manufacturing and energy infrastructure projects. These experiences allowed me to understand a wide range of operational environments and hazards, and they shaped my approach to developing practical safety programs and risk management strategies.

Today, I serve as director of environmental, health and safety at New River Electrical Corp. I oversee company-wide safety operations and lead strategic initiatives focused on reducing risk, strengthening hazard controls and supporting a positive safety culture across a growing organization. My goal is to ensure that safety practices evolve in step with operational needs while remaining grounded in core principles that protect people.

My experiences have given me a broad perspective on industry-­specific hazards and the importance of developing tailored, practical controls. One of the most valuable lessons I’ve learned is that safety leadership is built on communication and trust. I make a point to communicate with employees in a straightforward and respectful way, showing them that I understand their work and care about their well-being—not just policies and procedures.

I hold a master’s degree in safety, security and emergency management and a bachelor’s degree in occupational safety from Eastern Kentucky University. I maintain certifications as a Certified Safety Professional, Construction Health and Safety Technician, and Certified Utility Safety Professional, and have other advanced trainings.

I stay engaged in the profession through active involvement with the American Society of Safety Professionals, the National Safety Council and NECA’s Safety Task Force.

What is it like to manage safety for a growing organization?

It is challenging and rewarding. Growth introduces new projects, new teams and new risks. Ensuring a consistent, scalable approach to safety requires proactive planning and flexibility. Clear communication becomes even more important as the organization expands.

Every employee needs to understand expectations and feel empowered to prioritize safety. The most rewarding part is seeing the safety culture strengthen as the company grows, contributing to operational success and long-term stability.

How does technology play a role in managing safety?

Technology plays a significant and growing role in safety management. Digital platforms allow real-time reporting, analytics and trend monitoring, helping identify potential risks earlier and improving overall decision-making. Wearable devices can monitor worker exposure and health indicators, while drones and sensors make inspections more efficient and reduce unnecessary exposure to hazards.

Technology doesn’t replace the fundamentals of safety—it enhances them by offering clearer information and supporting faster, more informed corrective actions. 

What traditional safety practices never go out of style?

Core practices like clear communication, thorough training and active engagement remain essential. Tools such as stop work authority, high energy control assessments and hands-on mentoring are timeless because safety is ultimately about people. While technology can support these practices, the foundation will always be built on accountability, trust and leadership by example.

How do you see the safety profession evolving?

The safety profession will continue to become more data-driven and closely aligned with sustainability, health and wellness initiatives. As automation, A.I. and new technologies reshape workplaces, safety professionals will need strong technical knowledge paired with leadership and adaptability. The role will extend beyond compliance and become more integrated into overall organizational strategy, contributing to resilience and long-term success.

What advice do you have for people entering the profession?

Stay curious and committed to continuous learning. Safety is dynamic, and risks, technologies and industry expectations evolve constantly. Build strong communication skills and focus on forming meaningful relationships—much of safety work involves influencing behavior and creating trust. Seek mentors, get as much field experience as possible and remember that safety is about protecting people. Let that purpose guide every decision you make.

Brandon Meade