Selling New Sales Technology

Retail businesses of all sizes are gaining an edge over the competition by using new retail technology and digital signage advertising. Retail stores such as Wal-Mart, and grocery chains, including Albertsons and Kroger, are setting technology trends by installing point-of-sale, digital signage and self-service kiosks in their multiple locations throughout the nation.

A study titled “The Opportunity for Networked Displays and In-Store TV,” published by InfoTrends/CAP Ventures, reports previous sales of retail hardware, software, installation and integration services and support for all commercial display applications totaled nearly $1.7 billion in 2004 and are expected to demonstrate a compound annual growth rate in excess of 25 percent over the next five years.

According to Tim Lawler, McBride M-Power Nationwide, the most common pitfall for companies deploying new technology platforms is failing to adequately define the project’s scope and goals, including electrical and data infrastructure support. Electrical contractors can help in this area.

In order to ensure adequate electrical and data infrastructure support is in place for a national retail rollout, McBride M-Power Nationwide is offering an article, “Top 10 Tips for a Successful National Rollout,” which addresses the critical aspects to consider when determining an appropriate partner for both the infrastructure and installation portion of the rollout and ways to keep the installation on time and within your company budget.

As an electrical contractor, you can provide your retail customers with this article to help sell them on the idea of upgrading to ensure you get the installation.

Download the article at           EC



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