Lutron to Host Market Builder's Program


As part of its electrical distributor Market Builder’s program, Lutron Electronics has announced programs for the electrical contractor. These programs are designed to present new opportunities for expanding the contractor’s market and increasing sales with lighting controls.

Contractors can best take advantage of these programs by making the most of opportunities in three areas: new products, selling tools and training.

  • New Products: Learn about the latest innovative lighting controls and control technology within the wallbox family and how those new products can help provide solutions to meet your customers’ needs and grow your business. Counter Days—where you can find out about the latest new products—are held regularly at your electrical distributor.
  • Selling Tools: Take advantage of new programs, tools and activities offered by distributors, to help increase your sales of Lutron lighting controls. New tools include the Wallbox Lighting Controls Guide, Contractor Edition, Dimmer and Fan Control selection chart and take-away product brochures to distribute to customers.
  • Training: Attend local training seminars to stay at the forefront of lighting control technology and provide individualized solutions for each of your customers. Contractors who attend seminars receive a free contractor kit that contains product samples, a contractor sales CD, and homeowner literature.

This will be the 15th year Lutron has hosted the Market Builders program

“Lighting controls continue to provide an excellent opportunity for growth," said Mike Cunningham, Director, Marketing Communications, Lutron.

For more information contact your local Lutron distributor.

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