Greenlee, genoa, Ill., has launched a new mobile marketing program for its power tool accessory products with the introduction of three new vans. Each van is designed to go directly to an end-user’s doorstep, conduct hands-on active product demonstrations, encourage end-user product trial and ultimately incite pull-through at distribution.
“We want to encourage the use of our power tool accessories with product trials directly at a contractor’s work site,” said Martha Kness, vice president of marketing for Greenlee, a Textron company. “We believe this will help to create brand preference for our high-quality, high-performance power tool accessories with our existing customers and initiate contact with new customers as well.”
Greenlee will have three vans filled with power tool accessories that will visit contractors at commercial and industrial work sites all over the country.
Each Greenlee van is equipped with a wide variety of power tool accessories, ranging from reciprocating saw blades, bimetal hole saws, stainless steel hole cutters, carbide grit hole saws, stud punches, step bits and auger bits to power tools, test instruments and knockouts. These products can be demonstrated in a variety of materials and samples are available to be taken back and tried out on the job site.
For more information, visit www.greenlee.com.