Survey: 75 Percent of Consumers View Solar and Wind Energy Favorably

The future of the U.S. energy supply is a topic of fierce debate in the political and business arenas, and consumer opinion is a vital component of the broader discussion about the pros and cons of various paths toward a clean-energy future. According to a new survey from Pike Research, consumer support for renewable-energy sources, such as solar and wind, is extremely high.

In a survey of more than 1,000 U.S. adults, the firm found that 79 percent of consumers have a favorable view of solar energy, and 75 percent have a favorable view of wind energy. In terms of overall support, these were the top two highest ranked areas in a survey that asked consumers about their views on 12 energy and environmental concepts.

Also worth noting, the survey found a relatively high percentage of respondents had either a “very favorable” or “favorable” view for hybrid and electric vehicles at 64 and 57 percent respectively. Clean coal and nuclear power received a fair amount of support at 47 and 42 percent respectfully. Smart meters and the smart grid received low support at 37 percent. Leadership in Energy and Environmental Design (LEED) certification saw very low support at 19 percent. LEED Certification, the green building certification program administered by the U.S. Green Building Council, suffered from a very low level of familiarity among respondents. Of the respondents, 53 percent stated that they were unfamiliar with the program, the lowest level of familiarity of any of the 12 energy and environment concepts.

The results are summarized in a white paper, which is available as a free download on

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