Generac Mobile Products Unifies Brands Under New Brand

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BERLIN, Wis. – Feb. 07, 2019 – Generac Mobile Products, Magnum, MAC and Tower Light are now under the new brand Generac Mobile. The move is part of the company’s commitment to provide mobile equipment and solutions designed to meet the needs of its customers, maximizing productivity, safety, and return on investment.

"As a global brand, Generac Mobile will continue to leverage its expertise and resources from around the globe to deliver innovative solutions,” said Brian Michael, North American president, Generac Mobile. “Our goal is to provide our customers with an unmatched experience, with the best support in the industry."

The transition was first planned when Generac Power Systems acquired Magnum Power Products in 2011, forming Generac Mobile Products, LLC. Generac Mobile Products went on to acquire Italian light tower manufacturer Tower Light in 2013, and in 2014 acquired North Dakota mobile heater company MAC Heaters.

The official move to merge the acquired brands under the global Generac Mobile brand began in the third quarter of 2018, and it is estimated to be complete by July 1st of  2019.

Generac Mobile Products will officially launch the new Generac Mobile brand at the 2019 ARA Show in Anaheim, California where the company will exhibit their latest rental industry solutions.

About Generac Mobile 

Generac Mobile is a leading manufacturer of mobile light towers, generators, heaters, pumps and dust suppression solutions. A wholly owned subsidiary of Generac Power Systems (NYSE: GNRC), Generac Mobile is headquartered in Berlin, Wis., where it manufactures all product lines to withstand the rigors of rental yards, commercial construction jobsites and extreme environments. The company’s innovative solutions help construction, infrastructure, military, disaster response, oil and gas, mining and event professionals optimize their operations with mobile light, power, water and heat solutions, providing safer worksites and streamlined workflows that maximize efficiency and profit. for more information.