MCCOY is professor and head of the Department of Building Construction, the Preston and Catharine White Fellow in the Myers-Lawson School of Construction and director of the Virginia Center for Housing Research at Virginia Tech. He has authored more than 100 articles and has been a primary investigator on millions of dollars in funded projects. SARGENT is an electrical industry consultant focusing on service expertise. His latest book, “Great Service Made Simple,” is available online. Reach him at firstname.lastname@example.org.