Having successfully completed a series of good-sized service jobs for a company he described as a great customer, a prominent electrical contractor (who wishes to remain anonymous) was making a routine visit to the company’s main office for what he fondly refers to as a “customer care call.” This ti
Try not to think of pink elephants. That silly proposition makes us chuckle when we hear it because we know that, as soon as someone says, “pink elephants,” we will unavoidably visualize pink elephants. We think in pictures. Hearing or reading words triggers mental images of what they mean.