Marketing

 
America on Alert Bolsters the Security Market
by
Deborah L. O'Mara
| February 2002
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It is a fact of life that we need to secure our homes and places of business. But security cannot rest on its laurels alone. For security to truly fit the end-users’ needs, it has to incorporate many facets of supervision and control.

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Economy to Boost Demand for Fire Alarm Systems
May 2001
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There are a number of encouraging signs indicating a rising demand for fire alarm panels in commercial and industrial buildings. Local, state, and federal building codes are the primary drivers, but the recent U.S. economy has not hurt either.

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Entering the Growing Institutional Market
March 2001
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At the beginning of 2000, industry forecasters from McGraw-Hill predicted increases in virtually all segments of electrical construction, except for the residential and office sectors.

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Value-Added Resellers' Programs
March 2001
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Technology is sure to change in the data communications industry. And with that change obviously comes new products, solutions, and installation techniques.

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Innovative Service Contracting Strategies
January 2001
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Service contracting can be very profitable, providing electrical contractors with a steady income that may balance the cyclical nature of new construction.

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Effective Marketing Proposals—Part II
December 2000
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A proposal’s primary objective is to persuade your customer to take specific action, including contracting your products and services. Often you will write a proposal in response to a request for proposal (RFP) or request for quotation (RFQ) that the prospect and/or consultant sends.

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Developing an Effective VDV Marketing-oriented Proposal
November 2000
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Having the proper resources and experiences to handle various VDV projects is one thing. Articulating those skills to a customer is quite another. The way a company develops and presents a proposal is equally important as its ability to complete the work.

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Marketing Your VDV Services Begins with Reputation
November 2000
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Most electrical contracting firms hadn’t planned to enter the voice/data/video (VDV) market. Yet, many find themselves responding to their customer’s VDV needs and requests.

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Upselling:Boosting Revenue through Safety Inspections and Recommendations
September 2000
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Consider the last time you drove your car to the local Quick Lube shop for an oil change. Chances are, the service technician showed you something on your vehicle that needed repair or replacement.

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Choosing a Pricing Strategy For Your VDV Services
September 2000
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Successful electrical contracting firms consistently earn higher-than-normal profit margins in the voice/data/video (VDV) market by providing VDV solutions, not just by selling time and material with a markup. Expanding a business paradigm goes beyond expanding its scope of services.

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Landscape Lighting Provides Security, Safety, and Aesthetics
July 2000
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Landscape lighting can be an added revenue source for electrical contractors at many project sites. While not cut-and-dry, it can be a manageable and profitable way to increase the scope of work at a site where you already have a good working relationship.

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