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Marketing

 
Maintenance Adds Value to Sales
by
Jennifer Leah Stong-Michas
| February 2003
| under
  • Your Business

System maintenance can be about anything you want it to be. It could be in reference to communications (data or voice networks), electrical, mechanical, security or anything your heart or bottom line desires. You may think that such a statement is too sweeping and general, right? Wrong.

READ MORE
 
Major Distributor Sells Via eBay
January 2003
| under
  • Your Business

Most contractors don’t regularly cruise the Web – even the sites of major suppliers – for bargains. There might be a reason to start . . . but on eBay!

READ MORE
 
Selling To A CXO - Dealing With The New, All-Purpose Executive Title
by
Jennifer Leah Stong-Michas
| January 2003
| under
  • Your Business

To start with, let us clarify one thing: CXO is the latest industry acronym. OK, even if it is not the newest, most popular buzzword on the street, we are officially claiming it to be so starting now. It definitely makes sense, what with all of the CEOs, CFOs, CIOs, CTOs—the list can go on and on.

READ MORE
 
Construction Forecast 2003 - There's a Chill In the Air
by
Joe Salimando
| January 2003
| under
  • Your Business

For every sweltering summer there is a bone-chilling winter. In construction, contractors enjoyed tremendous growth and profitability during the late 1990s and early part of this new century. While it lasted, the ride generated widespread prosperity.

READ MORE
 
Graybar to Launch 17-City Technology Showcase Tour
January 2003
| under
  • Your Business

Graybar, North America's largest distributor of electrical, telecommunications, and networking equipment, is launching a series of technology showcase events across the country - from mid-March through late October - to provide contractors, installers, and resellers with updates on new industry stan

READ MORE
 
Selling in Today's Markets
by
Alan W. Martin
| November 2002
| under
  • Your Business

For more than 30 years I have managed, taught and developed the skills of many successful sales professionals. Markets, competition, products and customers' demands have changed over the years, but the relationship between the buyer and the seller has always been the most important aspect of sales.

READ MORE
 
Your Firm: Portfolio of Businesses
by
Thomas E. Glavinich
| November 2002
| under
  • Your Business

Electrical contracting firms are no longer the "single-product" firms they once were. For most of the history of electrical construction, the electrical contracting firm's market has been traditional contract construction and its customer base, predominantly general contracting firms.

READ MORE
 
ELECTRICAL CONTRACTOR Magazine Honored for Best Redesign
November 2002
| under
  • Your Business

Bethesda, Md., Nov. 1, 200'–ELECTRICAL CONTRACTOR magazine was recognized by the magazine publishing industry for its coveted Silver Award in the Best Redesign (B-to-B over 35,000 circulation) category.

READ MORE
 
Government Advisory Board Encourages Deregulation
November 2002
| under
  • Your Business

Experiences in California and Texas notwithstanding, some members of the energy community are holding fast to their belief in a competitive, deregulated energy market. The Energy Advisory Board (EAB), appointed last year by U.S.

READ MORE
 
Florida Home Sales Gain 17 Percent in October
November 2002
| under
  • Residential

ORLANDO, Fla., Nov. 25 /PRNewswire/––Just like the weather, Florida's housing market showed no signs of cooling off in October.

READ MORE
 
Six Sigma and Contractors
by
A. Lee Chichester
| October 2002
| under
  • Your Business

A lot of marketing babble surrounds General Electric's Six Sigma process. When the delivery team needs a glossary as a handout, you know it'll take a while to figure how Six Sigma might help you. In this case, the effort might be worth it.

READ MORE
 
Integration Strategies for the Electrical Contractor
by
Deborah L. O'Mara
| September 2002
| under
  • Your Business

These days, if you’re doing only wiring and cabling, you’re probably in the minority. Many electrical contractors wisely continue to expand their customer base, capitalizing on a variety of market upswings in low-voltage systems and services.

READ MORE
 
Use Your Distributor to Help Add Value
by
A. Lee Chichester
| August 2002
| under
  • Your Business

An owner approaches you not only for the electrical wiring of a new building, but also the highest-tech structured cabling system available for security, networking and e-access, including Voice over Internet Protocol (VoIP).

READ MORE
 
What Are Vendors Offering in E-Commerce?
by
Joe Salimando
| July 2002
| under
  • Your Business

This is the last of three consecutive columns about distributors and e-commerce. The last two installments covered: Grainger, Rexel and Sonepar; and WESCO, Vanguard Distribution and “NetPricer” from ElectricSmarts.com, respectively.

READ MORE
 
What Vendors Offer in E-Commerce
by
Joe Salimando
| June 2002
| under
  • Systems

This is the second of three columns dealing with industry distributors and what they are doing on e-commerce.

READ MORE
 
What Vendors Offer in E-Commerce
by
Joe Salimando
| May 2002
| under
  • Your Business

The average electrical contractor spends perhaps three-quarters of his or her material dollars with distributors. What are these “old reliable” vendors doing on e-commerce? That’s the subject of this column, covering Grainger, Rexel and Sonepar.

READ MORE
 
Electronic Pricing Links Contractors to Distributors
by
Joe Salimando
| April 2002
| under
  • Your Business

This is the last piece in a series on companies marketing e-commerce services to electrical contractors. We’ve been able to limit this coverage to four columns because so few companies now seek to provide these solutions.

READ MORE
 
Safety Serves as Sales Tool
by
Eric David
| April 2002
| under
  • Safety

Recent events require some further precautions to be taken when preparing an estimate. Safety has always been a concern that contractors have had to cover as far as a cost basis, productivity and worker morale.

READ MORE
 
Digital Marketplace Offers Substantial Process Savings
by
Joe Salimando
| March 2002
| under
  • Your Business

TradePower’s businesses form a three-legged stool. Right now, that third leg, the digital marketplace, is the weakest. But if the company’s venture capital backers (at Boston Ventures) are correct, someday the third leg might dwarf the others.

READ MORE
 
Residential Market Opportunities in Home Networking
by
Darlene Bremer
| February 2002
| under
  • Residential

Cahner’s in-state group recently predicted that the connected home market, which consists of home networking equipment and software, residential gateways, and home control and automation products, will grow from $1.4 billion in 2001 to $9.2 billion worldwide by 2006.

READ MORE

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News and Announcements

IDEAL Gives Away First of Four SignalTEK II Cable Qualifiers
ESFI Encourages "Electrical Safety for All Ages" During 2013 National Electric Safety Month
Milwaukee Receives 2012 Leader in Sustainability Award
Leviton Receives $1 Million Funding to Install Electric Vehicle Charging Stations throughout New York
Bridgeport Found in Contempt in On-going Legal Battle With Arlington
Southwire Circuit Wire Management System Eliminates Wire Spool Hassles
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