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Marketing

 
Tool Management Solutions
by
Jeff Griffin
| November 2003
| under
  • Your Business

Keeping track of company-owned tools has never been an easy task, even for very small firms. And for large organizations, effectively managing tools is a huge undertaking. “I started with our company as a driver,” said Rob Cherry, president of Osborne Electric in Oklahoma City.

READ MORE
 
Certifiably Good
by
Kellie K. Speed
| November 2003
| under
  • Codes & Standards

Many of today’s electrical contractors are constantly trying to expand their offerings. In an effort to increase their marketability, these contractors are seeking certifications to broaden their knowledge base.

READ MORE
 
Homecoming
by
John Fulmer
| October 2003
| under
  • Your Business

Sears’ decision to set up a new department store in downtown Chicago after a long absence was a point of civic pride. Sears represents Chicago; it is part of the Second City’s proud personality.

READ MORE
 
If You Can’t Beat ’Em...
by
Ed Lawrence
| September 2003
| under
  • Your Business

If your firm has fallen into the doldrums, perhaps it is time to take an introspective look at your business with an eye toward shifting gears. Maybe it is time to become a more aggressive player in your marketplace.

READ MORE
 
Sell and Market Your Company Actively
by
Jennifer Leah Stong-Michas
| September 2003
| under
  • Your Business

Electrical contractors, historically speaking, are not avid fans of sales, marketing and promotion. However, the key word in that sweeping statement is “historically.” Things have changed and so should contractors and their views regarding such business management tools and techniques.

READ MORE
 
Retrofit Market Eyes CCTV
by
Deborah L. O'Mara
| September 2003
| under
  • Systems

If you are an electrical contractor who offers voice/data/video, fire or other low-voltage systems and services, you’ve probably been getting more inquiries from end-users who want to retrofit their aging security systems.

READ MORE
 
The Need for Speed
by
Thomas E. Glavinich
| September 2003
| under
  • Your Business

Just like Tom Cruise’s character in the movie “Top Gun,” your customers “feel the need for speed” in their Internet connections and networks. A recent FCC report on high-speed Internet access showed that broadband Internet access increased by 55 percent in the United States in 2002.

READ MORE
 
Fire Alarm Follow-Through
by
Wayne D. Moore
| August 2003
| under
  • Your Business

Because a fire alarm system installation falls in Division 16 of the project specifications for new buildings, the electrical contractor normally will purchase the equipment and install the system.

READ MORE
 
Developing a Marketing Strategy
by
Alan W. Martin
| August 2003
| under
  • Your Business

There has always been confusion regarding the differences between marketing and sales. The confusion is initiated when contractors discover that the most important task of marketing is not selling.

READ MORE
 
Electrician Shortage: What Are We Prepared to Do?
by
Joe Salimando
| August 2003
| under
  • Your Business

There’s going to be a skilled worker shortage later in this decade. If the economy continues to rebound, shortages might well become severe. What is being done? What might be done? If there are solutions, when will they kick in? This is the second-part of a series looking at the projected problem.

READ MORE
 
Big Winner in the Casino Market
by
Claire Swedberg
| August 2003
| under
  • Systems

Casino work involves the deployment of state-of-the-art systems and solutions. When a gambling cheat enters a casino, he or she should face a daunting array of security.

READ MORE
 
Giving Customers What They Want
August 2003
| under
  • Your Business

This year marks the 75th anniversary of Orlando, Fla.-based Hughes Supply, and Hughes is showing appreciation for its customers by partying at a series of celebrations across the country.

READ MORE
 
A Sunny Future for the Photovoltaics Market
by
Susan M. Casey
| June 2003
| under
  • Your Business

It’s been said that opportunities in solar power photovoltaics—abound for electrical contractors. True or false? You be the judge. Thirty-five states provide some type of solar incentive, ranging from sales tax and property tax waivers to investment credits.

READ MORE
 
Let Your Supplier Make You a Hero
by
A. Lee Chichester
| June 2003
| under
  • Your Business

Company tailors service model for each customer Creating a company culture where the mantra is “Nothing’s Impossible” takes the buy-in of every worker, top-to-bottom. That’s what Shepherd Electric Supply, with two branches in the Washington, D.C.

READ MORE
 
The Two Sides of CRM
by
Jennifer Leah Stong-Michas
| June 2003
| under
  • Your Business

Before we even begin to talk about the system side of CRM, we should breeze through a quick overview of what exactly CRM is and what it essentially means. You cannot read a magazine, business journal, trade publication or newspaper without seeing this term thrown around like crazy.

READ MORE
 
The DER Niche Market
by
Lewis Tagliaferre
| June 2003
| under
  • Systems

Electrical contractors working for utilities or interested in a growing niche market might do well to investigate opportunities in distributed energy resources (DER). They are parallel and stand-alone electric generation units located within the electric distribution system at or near the end-user.

READ MORE
 
A Healthy Market in the Healthcare Industry
by
Kellie K. Speed
| May 2003
| under
  • Your Business

As healthcare professionals in local hospitals and nursing homes are now taking advantage of the latest technologies in nurse call paging systems, they are also paving the way for new opportunities for electrical contractors.

READ MORE
 
Buying Online
by
Joe Salimando
| May 2003
| under
  • Your Business

In 1903, Orville and Wilbur Wright flew their airplane for the first time. Could anyone have imagined the importance of the airline and air freight industries back then? Perhaps you’ve already ruled out e-business. But it’s only 1910 in the online world.

READ MORE
 
Marketing Design-Build Services
by
Thomas E. Glavinich
| April 2003
| under
  • Your Business

Finding the right team is only the first step The popularity of design-build as a project delivery system continues to grow in the United States as more and more owners embrace it. There are a variety of ways that your firm can become involved in this growing market.

READ MORE
 
Securing the Education Market
by
Joseph M. Kelly
| March 2003
| under
  • Your Business

School systems, colleges and universities are investing heavily to ensure their facilities adequately protect students from an increasingly unstable outside world.

READ MORE

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News and Announcements

IDEAL Gives Away First of Four SignalTEK II Cable Qualifiers
ESFI Encourages "Electrical Safety for All Ages" During 2013 National Electric Safety Month
Milwaukee Receives 2012 Leader in Sustainability Award
Leviton Receives $1 Million Funding to Install Electric Vehicle Charging Stations throughout New York
Bridgeport Found in Contempt in On-going Legal Battle With Arlington
Southwire Circuit Wire Management System Eliminates Wire Spool Hassles
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