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Marketing

 
Contract Maintenance
by
Marilyn Michelson
| August 2005
| under
  • Your Business

For electrical contractors, maintenance means more than sweeping the warehouse floor. Service work is becoming an increasingly important and lucrative part of their business.

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Getting Started in Design-Build
by
Susan M. Casey
| August 2005
| under
  • Your Business

“We’ve always done design-build. Everybody’s done it. A customer calls you up and says, ‘We want to do this.’ They are usually doing remodels. That’s how it starts. Now we do complete projects, out of the ground. It’s a lucrative, competitive priced method that is fair to all,” said Jeffrey L.

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Marketing for Integrated Building Systems
by
Alan W. Martin
| July 2005
| under
  • Your Business

Marketing for Integrated Building Systems (IBS) requires two separate discussions: What is marketing exactly? And how do I branch out into IBS? Regarding marketing: “Its purpose is to create a customer,” said Peter Drucker, an American business philosopher and author on marketing.

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Team Selling
by
Jennifer Leah Stong-Michas
| June 2005
| under
  • Your Business

Many contractors find marketing to be a painful endeavor. Word-of-mouth and repeat business used to be enough to sustain established companies, but increased competition has made selling a requirement-not just an occasional way to drum up business.

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Illuminating a New Field: Electrical Contractors as Lighting Designers
by
Ed Lawrence
| June 2005
| under
  • Your Business

Ask a handful of electrical contractors how they feel about becoming active in the lighting design field and you are sure to receive a plethora of conflicting responses.

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Mass Appeal
by
Debbie McClung
| May 2005
| under
  • Residential

While the residential lighting market is still largely driven by new construction and retrofitting of single-family homes, emerging trends in multifamily residential dwellings are signaling new opportunities for the design and installation of indoor lighting products.

READ MORE
 
Marketing to Residential Customers
by
Denise Norberg-Johnson
| May 2005
| under
  • Residential

The next time you review your marketing strategy, consider expanding into the often-overlooked residential market. Many electrical contractors have chosen to concentrate on the cyclical commercial, industrial and institutional niches.

READ MORE
 
Theaters in Luxury Homes 2005
by
Pat Woods
| April 2005
| under
  • Residential

Freeway congestion, 60-hour work weeks, urban gridlock and family obligations have driven the work-and-play-at-home trend. Buyers want everything from home offices with high-speed Internet to home fitness rooms with the latest exercise gizmos and equipment.

READ MORE
 
Meandering Through the Thicket
by
Gerard W. Ittig
| April 2005
| under
  • Your Business

Some time ago I was in an electrical contractor's office in Cincinnati. There was a framed letter in the president's office representing the company's first contract.

READ MORE
 
Factory and Warehouse Lighting: Thinking Inside the Box
by
Pat Woods
| March 2005
| under
  • Your Business

To enhance lighting inside the big industral box, developers are hiring high-profile architects to design these warehouses and factories with a luxury look. Skylights, glass curtain walls, ornamental awnings and lush landscaping-for warehouses? Yes, it's happening from New York to California.

READ MORE
 
Pervasive Networking
by
Jennifer Leah Stong-Michas
| March 2005
| under
  • Your Business

For an easy-to-understand overview of pervasive networking, we turned to Chris Nicoll, director of strategic marketing for Lucent Technologies: “In a broader sense, we see pervasive networking as the ability to communicate and access the same types of services-anytime, anywhere.

READ MORE
 
Making the Move (and the Adds and Changes)
by
Darlene Bremer
| February 2005
| under
  • Your Business

According to the U.S. Census of Construction report, electrical contractors billed $9.7 billion worth of telecommunication work in 1997.

READ MORE
 
Keep Outsourcing in Mind
by
Jennifer Leah Stong-Michas
| January 2005
| under
  • Your Business

Electrical contractors regard outsourcing with some measure of uncertainty. The concept can be both controversial and polarizing. However, outsourcing in contracting should be considered as something positive instead of negative.

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Developing a Specialty Field
by
Wayne D. Moore
| January 2005
| under
  • Your Business

Any electrical contractors are experiencing a steady flow of work in their core business in electrical work.

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The Price Is Right
by
Denise Norberg-Johnson
| December 2004
| under
  • Your Business

How do you set your prices? Silly question, right?

READ MORE
 
Pinball Contracting and Random Hazards
by
Gerard W. Ittig
| December 2004
| under
  • Your Business

This article concentrates on home construction and construction for the small business owner. The problems, legal or otherwise, encountered by the small- to medium-sized contractors on these projects do not differ much from those of large companies on big jobs.

READ MORE
 
Fuellgraf Partners with Citizens National Bank
by
Jennifer Leah Stong-Michas
| December 2004
| under
  • Your Business

A reputation for quality and reliability sends financial customer to this electrical contractor Fuellgraf Electric Co., with its headquarters in Butler, Pa., is one of those companies that just gets better with age.

READ MORE
 
Back to Basics
by
Jennifer Leah Stong-Michas
| December 2004
| under
  • Your Business

Maintenance programs benefit everyone Maintenance programs are becoming increasingly standard with every major purchase these days, but what about those in our realm-electrical, security and communication systems?

READ MORE
 
Power Play: Hard Knocks or Opportunity?
by
Curt Harler
| December 2004
| under
  • Your Business

As the Great Blackout of 2003 rolled through the Northeast and Midwest, a lot of people were left in the dark. But the blackout turned on the lights for a group of National Electrical Contractor Association (NECA) member contractors in Michigan. They saw the blackout as opportunity knocking.

READ MORE
 
Cable Warranties
by
Jennifer Leah Stong-Michas
| November 2004
| under
  • Systems

Another selling point for the cable industry Warranties. They are both frustrating and appreciated. Warranties are those intangible benefits that consumers look for prior to making a large purchase. Who has not taken the warranty into consideration before buying a car, a freezer, even a house?

READ MORE

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News and Announcements

IDEAL Gives Away First of Four SignalTEK II Cable Qualifiers
ESFI Encourages "Electrical Safety for All Ages" During 2013 National Electric Safety Month
Milwaukee Receives 2012 Leader in Sustainability Award
Leviton Receives $1 Million Funding to Install Electric Vehicle Charging Stations throughout New York
Bridgeport Found in Contempt in On-going Legal Battle With Arlington
Southwire Circuit Wire Management System Eliminates Wire Spool Hassles
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