When discussing distributors and manufacturers, we have to take a look at the big picture to see how it relates to contractors. This business relationship is important because it affects a contractor’s ability to meet the demands of the end-user in a very competitive marketplace.
Professional contractors normally develop their marketing expertise with their technical expertise. Typically, a contractor’s marketing experience comes from observation of successful marketing techniques.
“We’ve always done design-build. Everybody’s done it. A customer calls you up and says, ‘We want to do this.’ They are usually doing remodels. That’s how it starts. Now we do complete projects, out of the ground. It’s a lucrative, competitive priced method that is fair to all,” said Jeffrey L.
Marketing for Integrated Building Systems (IBS) requires two separate discussions: What is marketing exactly? And how do I branch out into IBS? Regarding marketing: “Its purpose is to create a customer,” said Peter Drucker, an American business philosopher and author on marketing.
Many contractors find marketing to be a painful endeavor. Word-of-mouth and repeat business used to be enough to sustain established companies, but increased competition has made selling a requirement-not just an occasional way to drum up business.
While the residential lighting market is still largely driven by new construction and retrofitting of single-family homes, emerging trends in multifamily residential dwellings are signaling new opportunities for the design and installation of indoor lighting products.
The next time you review your marketing strategy, consider expanding into the often-overlooked residential market. Many electrical contractors have chosen to concentrate on the cyclical commercial, industrial and institutional niches.
Freeway congestion, 60-hour work weeks, urban gridlock and family obligations have driven the work-and-play-at-home trend. Buyers want everything from home offices with high-speed Internet to home fitness rooms with the latest exercise gizmos and equipment.
To enhance lighting inside the big industral box, developers are hiring high-profile architects to design these warehouses and factories with a luxury look. Skylights, glass curtain walls, ornamental awnings and lush landscaping-for warehouses? Yes, it's happening from New York to California.
For an easy-to-understand overview of pervasive networking, we turned to Chris Nicoll, director of strategic marketing for Lucent Technologies: “In a broader sense, we see pervasive networking as the ability to communicate and access the same types of services-anytime, anywhere.
Electrical contractors regard outsourcing with some measure of uncertainty. The concept can be both controversial and polarizing. However, outsourcing in contracting should be considered as something positive instead of negative.
A reputation for quality and reliability sends financial customer to this electrical contractor Fuellgraf Electric Co., with its headquarters in Butler, Pa., is one of those companies that just gets better with age.
Maintenance programs benefit everyone Maintenance programs are becoming increasingly standard with every major purchase these days, but what about those in our realm-electrical, security and communication systems?