With lighting and communications technology evolving rapidly, lighting manufacturers are under pressure to determine how to best reach out to and train busy electrical contractors (ECs) on new and existing products.
Did you ever wonder why some companies succeed and expand even in a down economy while others struggle to keep their doors open? It is a question worth considering because, once you analyze their reasons for success, you may find ideas you can use to increase your own business.
Everyone is selling something, whether it’s a physical product or an intangible, such as professional qualifications. As electrical contractors (ECs), it is your job to deliver solutions for electrical needs.
In the beginning, there was the bulletin board system, an online meeting place (accessed over telephone lines using a modem) that enabled users to communicate with a central system where they could download files or games and post messages.
Never start in December what you can put off until January seems to be the mantra in some corners of the construction industry. As a result, the winter holiday period runs the danger of becoming one of the least profitable months of the year.
Questions every estimator should ask In every area of business, trends play a vital role in the analysis of what makes a business successful (or not) and predicting the possible future. As estimators, we play an important part in our company’s current state of business and its future.
Coupled with impressive growth in its broadband subscriber base, the Asia/Pacific region is standing at the forefront of the fiber to the home/node/business (FTTx) evolution, according to the high-tech market research firm In-Stat, Scottsdale, Ariz.
Blueprints for security and much more: E-Rate, the Universal Service Fund-sponsored program (also based on the school lunch program), provides much-needed support for cash-strapped schools, school districts and libraries in the form of providing cash-back discounts for eligible technology purchases.
Before we can market ourselves, we have to establish a base line. That will require us to develop an understanding of what we are marketing and, above all, who we are. Many contractors identify themselves as being in the electrical business or in the construction trade business.
When discussing distributors and manufacturers, we have to take a look at the big picture to see how it relates to contractors. This business relationship is important because it affects a contractor’s ability to meet the demands of the end-user in a very competitive marketplace.
Professional contractors normally develop their marketing expertise with their technical expertise. Typically, a contractor’s marketing experience comes from observation of successful marketing techniques.