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Marketing

 
Selling Points: Lighting Retrofits
by
Thomas E. Glavinich
| December 2012
| under
  • Lighting

The lighting retrofit was one of the first services that electrical contractors (ECs) entering the energy services’ market offered their customers.

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Editors' Pick
Training Day: Lighting Solutions
by
Susan Bloom
| November 2012
| under
  • Lighting

With lighting and communications technology evolving rapidly, lighting manufacturers are under pressure to determine how to best reach out to and train busy electrical contractors (ECs) on new and existing products.

READ MORE
 
Growth During a Drought
by
Wayne D. Moore
| October 2012
| under
  • Systems

Did you ever wonder why some companies succeed and expand even in a down economy while others struggle to keep their doors open? It is a question worth considering because, once you analyze their reasons for success, you may find ideas you can use to increase your own business.

READ MORE
 
Editors' Pick
Stand Behind Your Work
by
Thomas E. Glavinich
| June 2012
| under
  • Your Business

Everyone is selling something, whether it’s a physical product or an intangible, such as professional qualifications. As electrical contractors (ECs), it is your job to deliver solutions for electrical needs.

READ MORE
 
Editors' Pick
Savvy Selling
by
Susan Bloom
| February 2012
| under
  • Your Business

Surveying the current state of his market, Phil Rose, president of Milwaukee-based Roman Electric Co. Inc., painted a not-so-rosy picture.

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Editors' Pick
Making Sure the Customer Is Actually Right
by
John Paul Quinn
| October 2011
| under
  • Your Business

Legend has it that, at the turn of the 20th century, the Chicago department store magnate Marshall Field instructed his salespeople that the customer is always right.

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Editors' Pick
Maximize Opportunity
by
John Paul Quinn
| January 2011
| under
  • Your Business

The economic recovery, almost without exception, has been coming slower than snail’s pace for the construction industry.

READ MORE
 
Storm of Social Sites
by
Darlene Bremer
| April 2010
| under
  • Miscellaneous

In the beginning, there was the bulletin board system, an online meeting place (accessed over telephone lines using a modem) that enabled users to communicate with a central system where they could download files or games and post messages.

READ MORE
 
‘Tis the Season to Promote Your Business
November 2007
| under
  • Your Business

Never start in December what you can put off until January seems to be the mantra in some corners of the construction industry. As a result, the winter holiday period runs the danger of becoming one of the least profitable months of the year.

READ MORE
 
Is Your Estimating Trendy?
by
Stan Shook
| June 2007
| under
  • Your Business

Questions every estimator should ask In every area of business, trends play a vital role in the analysis of what makes a business successful (or not) and predicting the possible future. As estimators, we play an important part in our company’s current state of business and its future.

READ MORE
 
The Urge to Merge
by
Thomas E. Glavinich
| June 2007
| under
  • Systems

The concept of what a building is and how it should function is changing rapidly in the 21st century.

READ MORE
 
Increase Your Market Share
by
Wayne D. Moore
| June 2007
| under
  • Your Business

Sell the product: your company Every time you sell a project to an owner, that owner is investing in you and your company.

READ MORE
 
Asia/Pacific Region to Lead in Fiber Revolution
June 2007
| under
  • Systems

Coupled with impressive growth in its broadband subscriber base, the Asia/Pacific region is standing at the forefront of the fiber to the home/node/business (FTTx) evolution, according to the high-tech market research firm In-Stat, Scottsdale, Ariz.

READ MORE
 
Making the Headlines
by
Jim Hayes
| June 2007
| under
  • Your Business

Multimode fiber testing gets international attention I almost feel obligated to apologize for writing about technical issues related to multimode fiber again.

READ MORE
 
Technology Plans for K-12 and Up
by
Jennifer Leah Stong-Michas
| February 2007
| under
  • Your Business

Blueprints for security and much more: E-Rate, the Universal Service Fund-sponsored program (also based on the school lunch program), provides much-needed support for cash-strapped schools, school districts and libraries in the form of providing cash-back discounts for eligible technology purchases.

READ MORE
 
Marketing Strategies for Today's Turnkey Contractor
by
Alan W. Martin
| October 2006
| under
  • Your Business

Before we can market ourselves, we have to establish a base line. That will require us to develop an understanding of what we are marketing and, above all, who we are. Many contractors identify themselves as being in the electrical business or in the construction trade business.

READ MORE
 
Welcome to the new ECmag.com!
September 2006
| under
  • Your Business

Over the past year, we’ve thought quite a bit about the content that should be included on a redesigned site, what we need to grow and how to make it more reader-friendly and visually pleasing.

READ MORE
 
It Begins and Ends with the End-User
by
Alan W. Martin
| December 2005
| under
  • Your Business

When discussing distributors and manufacturers, we have to take a look at the big picture to see how it relates to contractors. This business relationship is important because it affects a contractor’s ability to meet the demands of the end-user in a very competitive marketplace.

READ MORE
 
Getting Attention
by
Wayne D. Moore
| September 2005
| under
  • Your Business

Professional contractors normally develop their marketing expertise with their technical expertise. Typically, a contractor’s marketing experience comes from observation of successful marketing techniques.

READ MORE
 
Get the Marketing Edge
by
Lewis Tagliaferre
| September 2005
| under
  • Your Business

When it comes to running a business, the owner or manager must pay close attention to five separate, but integrated, functions.

READ MORE

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News and Announcements

IDEAL Gives Away First of Four SignalTEK II Cable Qualifiers
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