Electical Contractor

With lighting and communications technology evolving rapidly, lighting manufacturers are under pressure to determine how to best reach out to and train busy electrical contractors (ECs) on new and existing products.

Everyone is selling something, whether it’s a physical product or an intangible, such as professional qualifications. As electrical contractors (ECs), it is your job to deliver solutions for electrical needs.

Legend has it that, at the turn of the 20th century, the Chicago department store magnate Marshall Field instructed his salespeople that the customer is always right.

In the beginning, there was the bulletin board system, an online meeting place (accessed over telephone lines using a modem) that enabled users to communicate with a central system where they could download files or games and post messages.

Questions every estimator should ask In every area of business, trends play a vital role in the analysis of what makes a business successful (or not) and predicting the possible future. As estimators, we play an important part in our company’s current state of business and its future.

Sell the product: your company Every time you sell a project to an owner, that owner is investing in you and your company.

Multimode fiber testing gets international attention I almost feel obligated to apologize for writing about technical issues related to multimode fiber again.

Before we can market ourselves, we have to establish a base line. That will require us to develop an understanding of what we are marketing and, above all, who we are. Many contractors identify themselves as being in the electrical business or in the construction trade business.

When discussing distributors and manufacturers, we have to take a look at the big picture to see how it relates to contractors. This business relationship is important because it affects a contractor’s ability to meet the demands of the end-user in a very competitive marketplace.