Marketing for Integrated Building Systems (IBS) requires two separate discussions: What is marketing exactly? And how do I branch out into IBS? Regarding marketing: “Its purpose is to create a customer,” said Peter Drucker, an American business philosopher and author on marketing.
In recent years, there has been a trend to increase functionality of many tools and testers that electricians use. The idea is that, if one tool can do multiple tasks, electricians will need fewer tools, which can mean a lighter tool belt or box.