A proposal’s primary objective is to persuade your customer to take specific action, including contracting your products and services. Often you will write a proposal in response to a request for proposal (RFP) or request for quotation (RFQ) that the prospect and/or consultant sends.
The fire alarm systems industry has changed considerably over the years. Many old-timers can remember a fire alarm system that only detected a fire and sounded an alarm. Nonfire alarm systems did not interface with these fire alarm systems.