GlobalSpec—a specialized search engine, information resource, e-publishing and online events company for the engineering, industrial and technical communities—announced the availability of “2010 Economic Outlook Survey: How Industrial Companies Can Succeed in the Current Economy.”
The survey results show a prognosis for 2010 that is much more optimistic than it was a year ago. According to respondents, 47 percent of industrial companies anticipate sales will be up in 2010, while only 26 percent expect sales to be down. These results demonstrate a significant positive economic trend over last year, when 56 percent said economic conditions would lead to sales being down.
“Although the results are optimistic, suppliers are still under pressure to optimize marketing resources and achieve a strong return,” said Chris Chariton, vice president of marketing services and product management for GlobalSpec. “They must be smart and competitive, carefully choose target markets, and maintain online marketing frequency where there is the greatest opportunity.”
For a copy of the survey, visit www.globalspec.com.