The second annual Osram Sylvania (Danvers, Mass.) Socket Survey reveals a paradox in Americans’ attitudes toward lighting: while 74 percent have switched to an energy-saving lamp in the past year, the vast majority still don’t know about the impending federal phase-out of incandescent bulbs, starting in 2012 with the 100-watt bulb. While increasingly price sensitive, the majority of respondents have warmed to the idea of eco-lighting and say they are likely to purchase a compact fluorescent (CFL), halogen or light-emitting diode (LED) lamp in the future.

According to Sylvania, the results of the survey signal a green light to new energy-efficient options, such as halogens, CFLs and LEDs, as an overwhelming majority of consumers cite energy savings as an important factor considered at point of purchase.

“Consumers have made it clear that the difference between cost and value is more important now than ever, and the industry will need to respond swiftly, even as we continue to innovate,” said Rick Leaman, president and CEO of Osram Sylvania. “2010 will be a year of education, not only for consumers, but also for commercial customers as they begin to understand options offered by new-to-market, energy-efficient lighting solutions.” Electrical contractors can help spread that knowledge.

In 2012, the 2007 Energy Independence and Security Act will begin to phase out traditional incandescent bulbs, and there is widespread interest in how the lighting industry will respond. Companies such as Osram Sylvania, GE Lighting and Philips Lighting are building more efficient and innovative lamps, and it’s only a matter of time before we see which technology comes out on top.