Channellock Inc. is helping kick off the football season with the Channellock Football Challenge sweepstakes.

The sweepstakes, running for 22 consecutive weeks, began Aug. 4, 2008, and ends Jan. 4, 2009. With a new contest every two weeks, football fans must re-enter every other week to have 11 chances to play and win one of 11 Channellock tool rolls. The five-piece tool rolls include a 10-inch tongue-and-groove plier, 6.5-inch tongue-and-groove plier, 7-inch diagonal cutting plier, 7-inch end cutter and an 8-inch long-nose plier with side cutter. To enter the sweepstakes, contestants must visit www.channellocksweepstakes.com.

To enter, contestants must answer three football and Channellock-related trivia questions. Contestants also can test their knowledge against friends and family using the Web site’s buddy referral system.