Tied into its sponsorship of Andretti Green Racing, the Klein Tools racing-themed contest randomly selected participants to win prizes. Participants entered the contest by visiting Kleins’ Web site from April 1 through Sept. 10.
In addition, the contest randomly awarded weekly prizes of Klein Tools racing jackets and daily prizes of Klein Tools racing shirts.
“The third year of our ‘Race and Win’ contest drew 50 percent more participants than last year,” said Abby Ceppos, senior marketing manager, Klein Tools. “Klein Tools’ successful contest reflects its continued achievements with the Klein Tools-sponsored Andretti Green Racing team.”
Klein Tools began its motor sports association in 1994 to support the marketing efforts of the company and its distributorship in key markets. Since the beginning of that relationship, the association has grown, seeing a positive return on its -investments. EC