The 3M Electrical Markets Division and DYMO Industrial announced the formation of a strategic alliance. Beginning June 1, 2010, the 3M Electrical Markets Division will offer a line of portable industrial strength labelers through its distribution channels serving electrical markets in North America and key countries in Latin America and Europe. The products will be co-branded under the 3M and DYMO names.
“There is a customer need in this space, and we’re pleased to offer a solution," said Paul Steece, vice president and general manager, 3M Electrical Markets Division. "We are also excited about the prospect for label maker sales growth in the electrical market. Our relationship with DYMO Industrial will help maximize that opportunity.”
The 3M Portable Labelers PL 100, PL 200 and PL 300 will be available only through the 3M Electrical Markets Division and its authorized distributors and agents. DYMO Rhino-branded label makers will continue to be sold through existing DYMO sales channels serving other industries.