Southwire Introduces Electrician’s Tools, Adding to Current Line of Maxis Contractor Equipment
New Line Further Enhances the Delivery of Total Solutions to Professional Contractors
As an enhancement to its robust line of innovative wire and cable products and solutions, Southwire has introduced Southwire™ Electrician’s Tools, a comprehensive line of hand tools, testers and meters.
Long known as a powerful brand in the wire and cable industry and for “real change” that empowers electrical contractors and installers, Southwire is now expanding its product line, unveiling Southwire™ Electrician’s Tools, a natural extension to Southwire’s Maxis Contractor Equipment line. Extensive research has identified an opportunity for Southwire to enter into the marketplace and it has eagerly done so, unveiling an impressive suite of tool products. The tools are manufactured with top-quality materials to ensure superior performance and durability throughout the lifecycle of the tool, and include added features to help enhance user productivity-- all backed up with strong warranties.
Southwire’s Electrician’s Tools will be available in retail outlets, electrical wholesale and tools supply houses nationwide, allowing easy access for professional contractors. The collection consists of a full line of professional grade hand tools that includes pliers, strippers, and screw drivers, as well as a wide array of electrical meters and testers.
The Electrician’s Tools line is an extension of Southwire’s current offering of a variety of wire and cable products and service solutions throughout the installation and construction process. It’s a logical evolution which began four years ago with the acquisition of Maxis™ Contractor Equipment. “As a leader in the wire and cable industry, we know contractors and understand the wants and needs they face daily on the jobsite,” said Brandon Moss, vice president of Southwire’s Tools & Accessories. “Adding Electrician’s Tools to the existing line of Maxis™ Contractor Equipment completes the product portfolio. We now offer solutions on both ends of the spectrum, from contractor equipment to electrician’s tools and a whole range of other categories in between.”
Contractors and electricians who use Southwire products and services have come to know Southwire for its premium quality products, innovation, and performance reliability that deliver value. They know that Southwire is in it for the long haul, and will continue to listen to their concerns and support their needs for years to come.
“Southwire has provided high quality electrical wire and cable for over six decades. We’re proud to now tie our name to a line of durable and cutting-edge tools for the electrical industry,” states Norman Adkins, EVP Southwire, president Southwire’s Electrical Division. “Our launch advertising campaign states, our tools are ‘Built for Strength. Built for Reliability. Built for Work.’ We think users will agree.”