The Evolving Role of Electrical Contractors

Market Research

At ELECTRICAL CONTRACTOR magazine, we constantly analyze our market and our readers. In fact, our annual market research budget, including internal/external reader preference studies, is well into six figures. That investment is vital to understanding and providing our readers with the most complete, comprehensive and accurate editorial product available. It also is a valuable marketing tool for our advertisers.

Profile of the Electrical Contractor

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Monthly Subscriber Research Panel

ELECTRICAL CONTRACTOR's monthly subscriber research panel asks print magazine and newsletter subscribers questions about the industry, the magazine, its website and newsletter, and the products and services that contractors use. As an incentive, respondents are entered into a monthly drawing for a $200 Amazon e-gift card. For more information, visit http://www.ecmag.com/about-the-panel. If you request to join, one of our research analysts will contact you within the next week by email.

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Baxter Readership Studies

Baxter Research Center ad studies are conducted via e-mail survey four issues a year using advertising and editorial reader research methods. This sample is selected from our qualified circulation of 85,370 (BPA, June 2010). This research measures the effectiveness of an ad or editorial's ability to attract the reader's attention in that issue.

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