The Evolving Role of Electrical Contractors

Market Research

At ELECTRICAL CONTRACTOR magazine, we constantly analyze our market and our readers. In fact, our annual market research budget, including internal/external reader preference studies, is well into six figures. That investment is vital to understanding and providing our readers with the most complete, comprehensive and accurate editorial product available. It also is a valuable marketing tool for our advertisers.

Profile of the Electrical Contractor

One of the electrical contractor's most valuable assets is its vehicle fleet. The vast majority continue to require transportation.

The full Profile of the Electrical Contractor report features 69 pages of in-depth research data that is free to all for industry use.

Despite a decline in contractors reportedly purchasing tools, the majority continue to purchase rather than lease.

On average, the majority of electrical contractors are participating in design/build projects, bringing in big business

Along with the full Profile report, ELECTRICAL CONTRACTOR publishes a companion feature article.

Related Feature Articles

  • Compared with the 2008 Profile, a significantly higher percentage of ECs said their annual revenues were less than $250,000, while fewer reported having annual revenues between $250,000 and $1 million.
  • Overall, ECs continue to get more of their total business from commercial, industrial and institutional (CII) work than from residential projects.
  • This year's survey resoundingly demonstrates that the industry is suffering from the ills of the economic crisis that has hindered the construction markets since 2007.

Web Site Stats for the Year of 2012

Number of site hits by month for in 2012.

Baxter Readership Studies

Baxter Research Center ad studies are conducted via e-mail survey four issues a year using advertising and editorial reader research methods. This sample is selected from our qualified circulation of 85,370 (BPA, June 2010). This research measures the effectiveness of an ad or editorial's ability to attract the reader's attention in that issue.

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