Susan Bloom

Freelance Writer

Susan Bloom is a 25-year veteran of the lighting and electrical products industry. Reach her at

Articles by Susan Bloom

June 2016
In today’s fast-paced and rapidly evolving light-emitting diode (LED) market, the subtle and sophisticated decisions involved in choosing and installing an LED system can be difficult enough. Combined with the added complexity and confusion often associated with selecting a compatible LED driver in an industry still undergoing standardization, the task can be even more daunting.
March 2016
With more than 100 million homes 
in the United States, the residential service/maintenance market offers electrical contractors a broad spectrum of opportunities. However, competitive pricing, economies of scale and other logistical factors can make this segment difficult to penetrate or succeed in the long run. READ MORE
  • The interior of the White House in Barrington, Ill.
February 2016
Of the millions of buildings 
in the United States, less than 3 percent—an estimated 90,000 to 100,000—are on the National Register of Historic Places. While representing only a small slice of the nation’s building population, a bevy of stakeholders ensure these prominent landmarks meet exacting standards. READ MORE
December 2015
With an estimated 1–2 billion fluorescent sockets installed in commercial, industrial, institutional and retail applications across North America, the market for T8 technology remains strong, though new LED T8 replacements are giving traditional fluorescent technology a run for the money. READ MORE
September 2015
With national emphasis on energy reduction in the commercial sector, the use of lighting-control technology represents a key means of enhancing building efficiency. At the same time, the evolving field of lighting controls has become increasingly complicated. Some electrical contractors struggle to keep up with the proper application and installation of this rapidly changing technology. READ MORE
  • LED lighting can be powered and controlled through a PoE system in a data center application.
June 2015
Power over Ethernet (PoE) is any of several standardized or ad-hoc systems that pass electrical power along with data on Ethernet cabling. These systems enable a single cable to provide both data connection and electrical power to such devices as wireless access points, phone systems, Internet protocol (IP) cameras and light-emitting diode (LED) lighting. READ MORE
  • Cree LED lighting helps create an inviting environment in the parking structure of Presence Saint Francis hospital in Evanston, Ill. The hospital benefits from the energy efficiency of the multilevel sensor in the VG Series LED luminaires, which lowers output from 100 percent to 25 percent after seven minutes of no occupancy detection.
April 2015
With tens of thousands of parking garage structures containing hundreds of millions of spaces to accommodate the nation’s 135 million-plus registered passenger cars, the U.S. parking garage sector is a robust market that accounts for significant real estate in cities and towns nationwide. READ MORE
March 2015
The term “baby boomer” refers to Americans born between 1946–1964, when the United States experienced a marked, sustained rise in birth rates following the end of World War II. The first baby boomers began turning 65 in 2011, and this group is expected to live longer than previous generations. The U.S. READ MORE
February 2015
According to “The Federal Commitment to Green Building: Experiences and Expectations” report from the Department of Energy’s (DOE) Office of Energy Efficiency and Renewable Energy, the U.S. government owns nearly 500,000 buildings that cover 3.1 billion square feet, account for 0.4 percent of the country’s energy usage, and emit about 2 percent of the nation’s building-related greenhouse gases. READ MORE