Susan Bloom

Freelance Writer

Susan Bloom is a 20-year veteran of the lighting and electrical products industry. Reach her at

Articles by Susan Bloom

December 2014
Roughly 70 million U.S. street and roadway lighting fixtures—estimated to be a $200–300 million market—represent big business for electrical contractors, especially as this application increasingly converts to light-emitting diode (LED) technology. READ MORE
September 2014
Though PDE Total Energy Solutions isn’t currently in the financing business, CEO Shelley Keltner suspects the nearly 25-year-old, Sante Fe Springs, Calif.-based contractor may be soon. 
July 2014
With schools and healthcare facilities struggling to balance rising costs with ever-tightening budgets, energy-efficient lighting upgrades can be an easy and effective way to improve a facility’s lighting quality and performance while significantly reducing operating costs. READ MORE
June 2014
Once known as demand-side management, the implementation of products and practices designed to modify electricity consumption are proven methods for electricity providers and consumers to control usage. READ MORE
April 2014
Department of Energy statistics reveal that approximately 22 percent of all electricity generated in the United States is used for lighting, and about 10 percent of that is used to power outdoor lighting applications. READ MORE
April 2014
While lighting control technology has proven to be a great means for reducing energy consumption, saving energy costs, and enhancing user satisfaction within a lighted space, it hasn’t always been smooth sailing. READ MORE
  • An easy workflow delivers informative rendered results for an exterior site in AGi32
January 2014
From simple apps for mobile devices that store product data, to more sophisticated, computer-based software programs that calculate photometrics (the measurement of light as perceived by the human eye), a wide range of products are available in the lighting industry to assist electrical contractors with the critical function of lighting design. READ MORE
December 2013
According to the U.S. Energy Information Association’s most recent Commercial Buildings Energy Consumption Survey (CBECS), retail establishments account for about 27 percent of the nation’s nearly 5 million commercial, industrial and institutional buildings and their more than 71 billion square feet of total floor space. READ MORE
July 2013
Though utility rebates on energy-efficient electrical products have waxed and waned during the past 20 years as a function of the economy and legislative landscape, experts confirm that they have remained a primary and highly effective tool that is driving upgrade projects across the nation. READ MORE