Susan Bloom

Freelance Writer

Susan Bloom is a 20-year veteran of the lighting and electrical products industry. Reach her at

Articles by Susan Bloom

April 2013
Among other matters with light-emitting diodes (LEDs), reliability has been an issue, according to Nate Conant, president of W.B. Walton Electric in Beaumont, Calif. READ MORE
March 2013
With 115 million households in America— more than twice as many as there were 50 years ago, according to the U.S. Census Bureau—the demand for residential lighting and controls has both grown and evolved to appeal to a savvier, more high-tech, and more energy-conscious consumer. READ MORE
February 2013
A mature technology that has successfully supported a broad range of indoor and outdoor lighting applications for well over the last half-century, high-intensity discharge (HID) continues to prove its worth in a wide variety of professional and residential venues. READ MORE
February 2013
While many of us rang in the new year with a champagne toast, Washington lawmakers were busy at work attempting to iron out a deal that would prevent the nation from falling over the so-called “fiscal cliff,” a term used to refer to the combined Dec. 31, 2012, expiration of certain tax breaks and the automatic Jan. READ MORE
December 2012
According to Department of Energy statistics, about 22 percent of all electricity generated in the United States is used for lighting, and about 10 percent of that is used for outdoor lighting and signs. READ MORE
November 2012
With lighting and communications technology evolving rapidly, lighting manufacturers are under pressure to determine how to best reach out to and train busy electrical contractors (ECs) on new and existing products. Three lighting specialists—LED manufacturer RAB Lighting, national electrical distributor Facility Solutions Group, and electrical contractor Miller-Eads Co. READ MORE
August 2012
With the economy still reeling from the effects of recession, unemployment, and wavering business and consumer confidence, electrical contractors (ECs) are re-evaluating their businesses and taking on new and different roles and business models in an effort to remain competitive. READ MORE
April 2012
As an estimated 5-million-piece market valued at nearly $1 billion in U.S. sales, recessed lighting has been a familiar go-to configuration within millions of professional and residential lighting applications for decades. READ MORE
February 2012
Surveying the current state of his market, Phil Rose, president of Milwaukee-based Roman Electric Co. Inc., painted a not-so-rosy picture. “Most of the data that we rely on shows a 50–60 percent decrease in the construction of new commercial and industrial facilities over the last three years, which means our overall market is less than half of what it used to be,” he said. READ MORE