Susan Bloom

Freelance Writer

Susan Bloom is a 25-year veteran of the lighting and electrical products industry. Reach her at

Articles by Susan Bloom

March 2015
The term “baby boomer” refers to Americans born between 1946–1964, when the United States experienced a marked, sustained rise in birth rates following the end of World War II. The first baby boomers began turning 65 in 2011, and this group is expected to live longer than previous generations. The U.S. READ MORE
February 2015
According to “The Federal Commitment to Green Building: Experiences and Expectations” report from the Department of Energy’s (DOE) Office of Energy Efficiency and Renewable Energy, the U.S. government owns nearly 500,000 buildings that cover 3.1 billion square feet, account for 0.4 percent of the country’s energy usage, and emit about 2 percent of the nation’s building-related greenhouse gases. READ MORE
January 2015
According to the Consortium for Energy ­Efficiency’s 2013 State of the Efficiency Program Industry report, “U.S. and Canadian combined gas and electric Demand Side Management program budgets reached $9.6 billion in 2013, representing a 2 percent increase over 2012 DSM budgets. READ MORE
December 2014
Roughly 70 million U.S. street and roadway lighting fixtures—estimated to be a $200–300 million market—represent big business for electrical contractors, especially as this application increasingly converts to light-emitting diode (LED) technology. READ MORE
September 2014
Though PDE Total Energy Solutions isn’t currently in the financing business, CEO Shelley Keltner suspects the nearly 25-year-old, Sante Fe Springs, Calif.-based contractor may be soon. 
July 2014
With schools and healthcare facilities struggling to balance rising costs with ever-tightening budgets, energy-efficient lighting upgrades can be an easy and effective way to improve a facility’s lighting quality and performance while significantly reducing operating costs. READ MORE
June 2014
Once known as demand-side management, the implementation of products and practices designed to modify electricity consumption are proven methods for electricity providers and consumers to control usage. READ MORE
April 2014
Department of Energy statistics reveal that approximately 22 percent of all electricity generated in the United States is used for lighting, and about 10 percent of that is used to power outdoor lighting applications. READ MORE
April 2014
While lighting control technology has proven to be a great means for reducing energy consumption, saving energy costs, and enhancing user satisfaction within a lighted space, it hasn’t always been smooth sailing. READ MORE