Susan Bloom

Freelance Writer

Susan Bloom is a 25-year veteran of the lighting and electrical products industry. Reach her at

Articles by Susan Bloom

October 2016
While electrical contractors demonstrate proficiency in completing electrical projects, the process of prospecting for leads, securing contract opportunities and promoting their skills to targeted audiences are necessary components of a thriving business. However, contractors sometimes don’t devote enough attention to marketing activities.
September 2016
Prefabricated lighting is an increasingly popular strategy in today’s competitive construction and upgrade market. It can help save electrical contractors (ECs) time and money in the field while offering greater control over the product and installation process. READ MORE
August 2016
No matter how you define it, experts agree that one of the keys to a successful construction project is effective collaboration by the various participants.
June 2016
In today’s fast-paced and rapidly evolving light-emitting diode (LED) market, the subtle and sophisticated decisions involved in choosing and installing an LED system can be difficult enough. Combined with the added complexity and confusion often associated with selecting a compatible LED driver in an industry still undergoing standardization, the task can be even more daunting.
March 2016
With more than 100 million homes 
in the United States, the residential service/maintenance market offers electrical contractors a broad spectrum of opportunities. However, competitive pricing, economies of scale and other logistical factors can make this segment difficult to penetrate or succeed in the long run. READ MORE
  • The interior of the White House in Barrington, Ill.
February 2016
Of the millions of buildings 
in the United States, less than 3 percent—an estimated 90,000 to 100,000—are on the National Register of Historic Places. While representing only a small slice of the nation’s building population, a bevy of stakeholders ensure these prominent landmarks meet exacting standards. READ MORE
December 2015
With an estimated 1–2 billion fluorescent sockets installed in commercial, industrial, institutional and retail applications across North America, the market for T8 technology remains strong, though new LED T8 replacements are giving traditional fluorescent technology a run for the money. READ MORE
September 2015
With national emphasis on energy reduction in the commercial sector, the use of lighting-control technology represents a key means of enhancing building efficiency. At the same time, the evolving field of lighting controls has become increasingly complicated. Some electrical contractors struggle to keep up with the proper application and installation of this rapidly changing technology. READ MORE
  • LED lighting can be powered and controlled through a PoE system in a data center application.
June 2015
Power over Ethernet (PoE) is any of several standardized or ad-hoc systems that pass electrical power along with data on Ethernet cabling. These systems enable a single cable to provide both data connection and electrical power to such devices as wireless access points, phone systems, Internet protocol (IP) cameras and light-emitting diode (LED) lighting. READ MORE