Susan Bloom

Freelance Writer

Susan Bloom is a 25-year veteran of the lighting and electrical products industry. Reach her at

Articles by Susan Bloom

  • Macy’s distribution facility in Minooka, Ill.
July 2017
Thanks to increasing adoption of renewable energy, declining market costs of many renewable technologies, and the availability of financial incentives that help subsidize the cost of installation, the photovoltaic (PV) panel market has grown dramatically over the past several years. READ MORE
  • Apple HomeKit

April 2017
According to a 2016 industry study by Zion Research, the U.S. market for home automation systems is growing by leaps and bounds. READ MORE
February 2017
With a mix of job smarts, business savvy, grit and grace, an increasing number of women-owned contracting firms are helping to level the playing field in a traditionally male-dominated industry. READ MORE
  • Courtesy of LEDvance and Hubbel
December 2016
For a long time, the lighting industry relied on conventional, legacy light sources and traditional designs. Recent advancements in LED technology, however, have changed the face of the industry in terms of the form and function of luminaires. Electrical contractors would be wise to stay on top of these evolving platforms.
 Redefining illumination
October 2016
While electrical contractors demonstrate proficiency in completing electrical projects, the process of prospecting for leads, securing contract opportunities and promoting their skills to targeted audiences are necessary components of a thriving business. However, contractors sometimes don’t devote enough attention to marketing activities.
September 2016
Prefabricated lighting is an increasingly popular strategy in today’s competitive construction and upgrade market. It can help save electrical contractors (ECs) time and money in the field while offering greater control over the product and installation process. READ MORE
August 2016
No matter how you define it, experts agree that one of the keys to a successful construction project is effective collaboration by the various participants.
June 2016
In today’s fast-paced and rapidly evolving light-emitting diode (LED) market, the subtle and sophisticated decisions involved in choosing and installing an LED system can be difficult enough. Combined with the added complexity and confusion often associated with selecting a compatible LED driver in an industry still undergoing standardization, the task can be even more daunting.
March 2016
With more than 100 million homes 
in the United States, the residential service/maintenance market offers electrical contractors a broad spectrum of opportunities. However, competitive pricing, economies of scale and other logistical factors can make this segment difficult to penetrate or succeed in the long run. READ MORE