Think about how you feel when you walk into Best Buy, Home Depot or Target, compared to when you walk into Victoria’s Secret, Nordstrom or Crate & Barrel. Lighting plays a key role in creating the desired atmosphere. Dramatic retail spaces use point sources, usually incandescent lamps with an integral reflector. READ MORE
Mark Lien
Freelance Writer
Mark Lien is a senior market specialist at SOURCE/Cooper Lighting Training Center. He can be reached at mlien@cooperlighting.com.