Jeff Gavin

Freelance Writer

Jeff Gavin, LEED Green Associate, is the owner of Gavo Communications, a sustainability-focused marketing services firm serving the energy and construction industries. He can be reached at

Articles by Jeff Gavin

March 2014
Social media made news last year. According to Pew Research Center’s December “Social Media Update 2013,” an estimated 73 percent of adults now use a social networking site of some kind. Facebook remains by far the dominant platform (71 percent), but 42 percent of adults now use multiple sites. While the young have embraced it, other age groups are clearly coming around to social media. READ MORE
  • Linear LED lighting is finding its way into classroom settings and offices.
February 2014
With an urgent demand for energy efficiency, lighting continues to stake its claim as a solution. T8 and T5 fluorescents—both important evolutions in improved lamps and ballasts—have been landmark offerings. 
Now lighting installers have a new option: linear LEDs.
January 2014
If the 2013 economy were a horse race, it often trotted more than galloped. READ MORE
  • Studies increasingly show effective lighting promotes worker productivity and satisfaction.
January 2014
Lighting strategies to optimize worker performance are alive and well. 
In fact, the correlation between lighting and human performance is now better understood than ever, and the knowledge is influencing manufacturers, lighting designers and savvy installers. The office is the latest subject.
  • LED illumination is adding drama to corporate campuses.
December 2013
It’s a little like the chicken and the egg when you ask who sets lighting trends. Is it the manufacturer or the lighting designer? In truth, it’s likely both. Keeping up on how each pushes the needle can help electrical contractors maintain or enhance value with customers. READ MORE
  • Modular data centers

October 2013
In this digital world, we’re never far from our smartphones and tablets. Shopping on the web has become the new normal, and though we know left from right, our GPS is at the ready. That’s a lot of information, and we need data centers to house, organize and transmit that big data. Today’s data centers can’t be yesterday’s models. READ MORE
  • The Alameda County Joint Apprenticeship and Training Committee's Zero Net Training Facility in San Leandro, Calif., opened in June.
September 2013
Producing as much energy as you use is the definition of a net-zero energy building (NZEB). Such efforts garnered a lot of attention in recent years, but have they moved from curiosity to marketability? Their numbers are small, but each new success could tip the scale toward market traction for this ultimate achievement in sustainable building operation.
August 2013
Monitoring-based commissioning (MBCx) may not be a popularly known practice in the building community right now, but it may be soon. Maintaining efficient building performance is the goal and electrical contractors will be needed.
July 2013
When you think about it, today’s electrical contractor (EC) is an energy-efficiency adviser. It may be a matter of reinvention, but it’s a logical destination. Through developed expertise in smart lighting and controls, ECs can position their firms as go-to, one-stop shops for commercial and industrial customers.