Denise Norberg-Johnson

Financial Columnist

Denise Norberg-Johnson is a former subcontractor and past president of two national construction associations. She may be reached at

Articles by Denise Norberg-Johnson

June 2010
Last month, we explored some potential tax law changes that might affect your business. Let’s review a few more as well as some revenue-raising proposals. The American Recovery and Reinvestment Act (ARRA) includes a provision to soften the effect of situations, such as insolvency or reorganizations, in which some debt is forgiven. READ MORE
May 2010
The Fiscal year 2011 budget President Barack Obama released in February contains more than 100 potential tax changes, many of which may affect your business. READ MORE
April 2010
Prepare to see many changes in the tax code in 2010 and 2011, partly due to the costs of providing economic stimulus during 2009. You may be concerned about the possibility of an audit, so here is some information that may help you prepare for this possibility. Targets and compliance READ MORE
March 2010
Nineteenth-century British Prime Minister Benjamin Disraeli is often credited with the statement, “There are three kinds of lies: lies, damned lies, and statistics.” This column has discussed the lies and the damn lies. READ MORE
February 2010
Last month, we reviewed the lies in financial statements, which are both legal and ethical; this month, we move up to illegal and unethical actions. Electrical contractors must be vigilant to avoid the steps that can lead to lies and avoid being victimized. READ MORE
January 2010
When pundits offer statistics in support of their opinions, it is hard to know whether to trust the numbers; economics and finance are difficult enough to navigate without suspecting that someone with an agenda is deliberately misleading you. Even the numbers on your own financial statements are not a true reflection of your business operations. READ MORE
December 2009
The year-end holiday season prompts decisions about giving to charitable organizations, customers and employees. It may seem cold-hearted to evaluate gifts in terms of the potential return on your investment, but it is simply a bad business practice to distribute wealth out of habit. Plan your giving as you do any other budget item, and use your best financial judgement to scrutinize purchases. READ MORE
November 2009
Waiting for the economy to rebound can be highly stressful for an electrical contractor, and one way to reduce that stress is to step back and gain perspective on your financial situation. READ MORE
October 2009
What is your most valuable asset? Don’t look at your last balance sheet because it has limitations. It fails to show a value for the people in your company, and it does not measure intangibles, such as goodwill. Goodwill underlies everything else you do to build a successful operation. READ MORE