Denise Norberg-Johnson

Financial Columnist

Denise Norberg-Johnson is a former subcontractor and past president of two national construction associations. She may be reached at

Articles by Denise Norberg-Johnson

October 2007
You may know accountants follow generally accepted accounting principles (GAAP), but you may not know how the GAAP evolved. The Financial Accounting Standards Board (FASB) periodically reviews the principles that govern the objectives of financial reporting, recognition and measurement and the elements of financial statements. Here is a quick summary. READ MORE
September 2007
You might have heard horror stories of partnerships ruining companies. That is why most electrical contracting companies are officially organized as corporations, not partnerships. However, corporations may be surprised to find a silent partner at the end of the day. This partner is government obligation, and if you are not aware of its existence, you may find yourself in your own horror story. READ MORE
July 2007
Part 1 of this series outlinedsome possible reasons for deciding to sell your business, the concept of fair market value and some factors that will influence the potential value of your company in a sale. To maximize value, you should concentrate on future economic benefits such as profit, cash flow, dividends and other forms of potential return on investment, not on company history. READ MORE
June 2007
It is not a game for amateurs READ MORE
June 2007
Making the Transfer READ MORE
May 2007
Part 1, deciding to sell When you open a business, the first thing you should decide is when you intend to sell it and for how much. For most electrical contractors, this directly conflicts with the purpose for which the business exists—to provide future security for family and employees. Yet Michael Gerber adamantly offers this advice in his book “The E-Myth Contractor. READ MORE
April 2007
Planning to pass on ownership: The equity in a privately held business is usually the largest asset in the owner’s personal estate, and many owners fail to maintain and update documents that coordinate the business with their personal financial plans; make sure that doesn’t happen to you. READ MORE
March 2007
Spending tax season at the zoo: Remember the party game where you asked, “If you could be any animal, which one would you be?” In honor of the spring tax season, here are a few glimpses of the Internal Revenue Service, morphing into the roles of different animals. All stories are true, but the names are removed to protect the innocent. The 600-lb. gorilla READ MORE
March 2007
Part 1:Getting out of the way: More than a third of Americans will be disabled for more than three months at some time in their working lives; most electrical contracting businesses are heavily dependent on top management. Could your business survive your absence for days, weeks, months or permanently? Do you have a succession plan in place? READ MORE