Denise Norberg-Johnson

Financial Columnist

Denise Norberg-Johnson is a former subcontractor and past president of two national construction associations. She may be reached at

Articles by Denise Norberg-Johnson

June 2011
Gen. Colin Powell said, “Perpetual optimism is a force multiplier.” Would this philosophy improve financial decision-making in an electrical contracting business? It worked in my family’s contracting business, though I didn’t realize it at the time. READ MORE
May 2011
The need for security drives financial planning. Business owners attempt to ensure the survival of their operations by preparing for likely events and asserting control over the future. You reinvest profit, negotiate the best loan rates, and hold onto your cash, deluding yourself that strategy and analysis will protect you from the forces of change. READ MORE
April 2011
Continuing the theme of “RESOLUTION” that we began last month, the letter “E” represents three concepts—efficiency, effectiveness and excellence. Each electrical contractor integrates these concepts into their operations differently because they reflect individual vision and business strategy. READ MORE
March 2011
By now, most New Year’s resolutions have been forgotten, but the ability to “re-solve” and respond to changing conditions is imperative for your business in these uncertain times. For the remainder of 2011, these columns will form a 10-part series using the acronym RESOLUTION. Let’s begin with the concept of resilience. READ MORE
February 2011
No matter how you view the results of the recent elections, you may be hoping for a reduction in government spending for 2011 and wishing you could teach Uncle Sam some of the business lessons you have learned. READ MORE
January 2011
Remember the nursery rhyme “This little piggy…”? This oft-quoted counting rhyme has been used to amuse children since the mid-18th century and has pervaded popular media. In one use of the nursery rhyme, a cartoon character hangs by his fingers over a drop to certain death, and his nemesis removes one digit at a time, while chanting the rhyme. READ MORE
November 2010
I am writing this column on the 25th anniversary of the day my father died. At the time, I had spent a little less than two years as his protegee in the family construction business, which was never part of my original career plan. READ MORE
October 2010
There will always be mistakes in your work, but the real cost of those errors might be greater than you realize. As an electrical contractor, you know the cost of rework amounts to more than simply labor and materials. Let’s say you have a quantity of work invoiced at $10,000, and it must be removed and replaced. READ MORE
September 2010
What is “TIFORP,” and how does it affect your financial planning? The acronym TIFORP contains six components that are seldom prioritized to serve the best interests of business owners. T is for taxes Business owners want to minimize taxes to keep more of the money they earn. READ MORE