Denise Norberg-Johnson

Financial Columnist

Denise Norberg-Johnson is a former subcontractor and past president of two national construction associations. She may be reached at ddjohnson0336@sbcglobal.net.

Articles by Denise Norberg-Johnson

March 2009
There is no question that we are in a severe bear market. From a record high of more than 14,164.53 on Oct. 9, 2007, the Dow Jones Industrial Average (DJIA) fell to 8,777.67 on Dec. 31, 2008. If any financial indicator in your electrical contracting business fell to 62 percent of what it was, you would expect your investors to demand a clear explanation. READ MORE
February 2009
As the new presidential administration implements its economic recovery program, no one knows how your electrical contracting business will be affected. It’s like waiting in line at the amusement park, with one big exception. At the park, you choose the rides you enjoy the most. READ MORE
January 2009
The holidays are over, and you are facing a new calendar and a tough economy. When money is tight and the market is down, it’s time to look for waste. When you start a business, you are conscious of every purchase and monitor cash flow. As you grow, you hire other people to process and control the invoicing, ordering, collections and payments. READ MORE
December 2008
Even with a new administration coming to Washington, D.C., next month, electrical contractors will struggle to accept the recent bailout and its effect on the economy. What can we learn from the factors that created the debacle? Arrogance READ MORE
November 2008
You probably spend 80 percent of your resources serving 20 percent of your customers. Sometimes, breaking up with your most difficult clients is the best way to improve employee morale and your bottom line. READ MORE
October 2008
If you agree with the old adage that leaders are born and not made, you believe that leadership ability is determined by nature, inherited through our DNA. On the other hand, if environment affects leadership ability, then a leadership development program is a valuable investment. READ MORE
October 2008
Oil prices are affecting everything, from transportation costs to commodities, and you may be tempted to alter your pricing to increase your backlog as a cushion against future uncertainty. Maintaining your sales revenue is like a game of basketball: most games are won by just a few points. A winning pricing strategy also is based on watching every point. READ MORE
September 2008
Last month, we explored the first three steps of FRICTO, a framework for analyzing asset-financing alternatives. As a reminder, FRICTO is difficult to apply to privately held electrical contracting firms in its entirety, since it relies on market-driven stock price for some calculations. READ MORE
September 2008
As electrical contractors face an uncertain marketplace,it is tempting to cut marketing and advertising expenses. When you are concentrating on downsizing, belt-tightening and maximizing productivity, it is difficult to see the value of spending money on intangibles and equally hard to measure the impact of that spending. READ MORE

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