Denise Norberg-Johnson

Financial Columnist

Denise Norberg-Johnson is a former subcontractor and past president of two national construction associations. She may be reached at

Articles by Denise Norberg-Johnson

April 2013
The past two columns have covered issues related to your most important asset (and the most difficult one to measure): your employees. The methods you choose to express appreciation, the compensation you offer and the value you place on their contributions to your business, and the risks you impose on them through your management choices are impossible to measure. READ MORE
March 2013
In last month’s column, we explored the benefits of allowing employees to contribute and using more of their experience, talents and creativity, even when it is painful to hear their opinions about how management runs the company. This month, we look at other “unmeasurable” factors that can affect the environment, reputation and performance of your electrical contracting business.
February 2013
Business managers are taught that goals and benchmarks must be measurable to be achievable, but not everything that affects the success of your company can be analyzed. There is a bias toward the quantifiable in scientific research, even though qualitative, or anecdotal, observations also are valid. READ MORE
January 2013
In his book, “The E-Myth,” Michael Gerber tells the story of a woman who bakes wonderful pies. As she prospers, she starts a company and takes on the accounting and selling functions to grow her customer base. Eventually, she becomes a manager and hires other people to bake the pies. She works longer hours and moves away from what she does best and enters a role she knows little about. READ MORE
December 2012
This month, with the end of the Mayan calendar, humanity will experience a “shift” and the rise in our vibrational energy will allow us to realize untapped abilities. However you interpret this idea, you already know that you have to change your way of doing business. In the first decade of the 21st century, keeping pace with the moving train of technology became very difficult. READ MORE
November 2012
By the time you read this, the 2012 elections will be over, and you will either be optimistic about the future or wary of planning for 2013. Too often, business owners allow external factors to influence their strategic decisions; they lack confidence in their ability to create their own destiny. READ MORE
October 2012
Profiling the personality of the criminal element allows law enforcement personnel to effectively target and apprehend evildoers. In the current political environment, the millionaire capitalist has often been profiled as a borderline criminal stealing resources more properly allocated to others. READ MORE
September 2012
Financial decisions are based on facts and formulas, so it is common to think of them as rational and logical. The reality is that decisions, even financial ones, are based on emotions. Attitudes and beliefs developed throughout your life affect your financial decisions. The more you understand how your beliefs shape your attitudes, the more realistically you will approach financial matters. READ MORE
August 2012
As a contractor, there were times when I bemoaned the attitudes of employees who failed to understand our company’s cost structure and the battles we waged to make and keep a modest profit. Finally, it dawned on me that sharing this information could help create a common understanding and more accurate perception of fairness and balance among the entire staff. READ MORE