Denise Norberg-Johnson

Financial Columnist

Denise Norberg-Johnson is a former subcontractor and past president of two national construction associations. She may be reached at

Articles by Denise Norberg-Johnson

January 2015
Reality television, despite its smarmy nature, is cathartic for the viewers who wish they could say whatever they wanted to whenever they wanted to, without the usual filters of tact and diplomacy we use at home and at work. Don’t you wish that, like those faux celebrities, you could say some of the following things to your customers, just once?
 “Buying your own materials 
won’t save you money”
December 2014
Retirement planning is complicated, with many risks and legal pitfalls. It is worth investing time and money with a financial adviser who specializes in retirement. A little preparation will help you get ready for your first meeting and result in a plan that fits your expectations and goals.
 Selecting your adviser
November 2014
Retirement is a fairly recent concept. Before the 20th century, most people worked until they were physically or mentally unable to do their jobs. There were no government or employer pensions, and families or communities were responsible for the care of elderly and infirm relatives, neighbors and friends. READ MORE
October 2014
American workers are growing more confident about having enough money to fund a comfortable retirement, according to the latest Retirement Confidence Survey (RCS) sponsored by the Employee Benefit Research Institute (EBRI), the American Savings Education Council (ASEC), and Mathew Greenwald & Associates. READ MORE
September 2014
Are you awaiting your retirement date, eagerly embracing a well-earned life of leisure? Or does the very thought of replacing your work routine with unscheduled days on your couch bring on a full-scale anxiety attack? Do you get the shakes if you even begin to imagine handing someone else the keys to your carefully built company and walking into the sunset? READ MORE
August 2014
How does your attitude about money affect your business and personal life? At work, people are seldom comfortable discussing financial issues with employees or co-workers. You implement procedures to acquire and protect assets, and expect your employees to legally agree to follow your rules. READ MORE
July 2014
Most business owners have probably looked at their personal credit reports through at least one of the three major reporting organizations—Equifax,
TransUnion and Experian—and occasionally glimpsed something called a FICO score. Electrical contractors know this information can affect the terms of agreements with lenders, sureties, vendors and customers. READ MORE
June 2014
Managing overhead requires a deliberate series of allocation and recovery decisions that affect the flexibility of your pricing strategy for each project. Periodically, you should re-evaluate how you price to recover overhead costs and allocate actual expenses through your job-costing system.
  • Reward best customers

May 2014
Strategic pricing is not a one-size-fits-all system, and it requires constant analysis. Electrical contractors who understand and monitor market conditions, as well as their own estimating procedures, will make the best choices each time they submit a bid. Last month’s column suggested five situations in which increasing your price could be a useful strategy. READ MORE