Denise Norberg-Johnson

Financial Columnist

Denise Norberg-Johnson is a former subcontractor and past president of two national construction associations. She may be reached at

Articles by Denise Norberg-Johnson

May 2015
A mentor can mean the difference between success and failure as a business owner. Whether your electrical contracting business is new or has existed for generations, you can always learn from other entrepreneurs. Warren Buffett, CEO of Berkshire Hathaway, oversees 80 different companies and his stock has a per-share price in the six figures.
April 2015
In the first two columns of this series, I defined working capital, reviewed its underlying components and analyzed some of the factors affecting the rate at which it cycles through your business. I also mentioned some ways in which you can manage it more efficiently and reduce its cycle time, generating greater liquidity and more available cash. READ MORE
March 2015
Last month, we defined working capital (WC) as a measure of liquidity, efficiency and general financial health, easily calculated by subtracting current assets from current liabilities on your most recent balance sheet. The concept of the WC cycle represents the time it takes to convert assets and liabilities into the cash that flows through the whole of your electrical contracting business.
February 2015
Electrical contractors generally use net profit levels as the primary measurement of their success, but cash is the lifeblood of daily operations. Even profitable companies can fail without a healthy cash flow. Working capital management (WCM) ensures a steady supply of cash to keep your company functioning and profiting.
January 2015
Reality television, despite its smarmy nature, is cathartic for the viewers who wish they could say whatever they wanted to whenever they wanted to, without the usual filters of tact and diplomacy we use at home and at work. Don’t you wish that, like those faux celebrities, you could say some of the following things to your customers, just once?
 “Buying your own materials 
won’t save you money”
December 2014
Retirement planning is complicated, with many risks and legal pitfalls. It is worth investing time and money with a financial adviser who specializes in retirement. A little preparation will help you get ready for your first meeting and result in a plan that fits your expectations and goals.
 Selecting your adviser
November 2014
Retirement is a fairly recent concept. Before the 20th century, most people worked until they were physically or mentally unable to do their jobs. There were no government or employer pensions, and families or communities were responsible for the care of elderly and infirm relatives, neighbors and friends. READ MORE
October 2014
American workers are growing more confident about having enough money to fund a comfortable retirement, according to the latest Retirement Confidence Survey (RCS) sponsored by the Employee Benefit Research Institute (EBRI), the American Savings Education Council (ASEC), and Mathew Greenwald & Associates. READ MORE
September 2014
Are you awaiting your retirement date, eagerly embracing a well-earned life of leisure? Or does the very thought of replacing your work routine with unscheduled days on your couch bring on a full-scale anxiety attack? Do you get the shakes if you even begin to imagine handing someone else the keys to your carefully built company and walking into the sunset? READ MORE