Denise Norberg-Johnson

Financial Columnist

Denise Norberg-Johnson is a former subcontractor and past president of two national construction associations. She may be reached at

Articles by Denise Norberg-Johnson

December 2004
How do you set your prices? Silly question, right? Everyone knows an electrical contractor looks at the plans and specifications (or what passes for them these days), does a quantity takeoff, estimates the costs of labor and material, adds a markup for overhead, sneaks in a tiny bit for profit, and submits the quote. READ MORE
October 2004
Wealth is no longer based on manufacturing The death of former President Reagan in June prompted the pundits to rehash the value of his economic policies. Did Reaganomics help or hurt the country? Were Republicans really practicing “voodoo economics”, or does wealth unburdened really “trickle down” to benefit the less fortunate? READ MORE
September 2004
A lot has changed since Dow and Jones teamed up in 1896 A few years ago, tracking your stock market investments required a simple review of daily values in The Wall Street Journal or your local paper. Today, minute-by-minute value updates and media hype make most individual investors feel like they’re on a roller coaster going out of control. READ MORE
July 2004
Use it to your advantage Down time erodes profit, frustrates field employees and annoys managers. Even the best scheduling won’t completely eliminate all gaps in field productivity. A late material delivery, broken piece of equipment, crew relocation or design change by your customer can leave everyone standing around looking for guidance. READ MORE
May 2004
Know when it’s time to sell ‘old bessie’ If you’re a typical electrical contractor, you’ve probably accumulated fixed assets as the business grew. Calculating ROA, or Return On Assets, will make you aware of just how fixed asset-heavy your company has become. Divide net profit by total assets and compare the percentage to the 2002 NECA Financial Performance Report. READ MORE
March 2004
What’s the status of women in electrical contracting? READ MORE
January 2004
Anger and violence in the workplace are definitely increasing, and one in six workers has been angry enough at work to want to punch a coworker. Understanding how to prevent anger from erupting into violence is imperative. Anger is a strong feeling of antagonism associated with extreme displeasure. As anger escalates, the quality of judgment decreases, and logic evaporates. READ MORE
January 2004
People are your most important asset, and also the hardest to manage. Employees talk back, loyalty seems to have disappeared and the traditional work ethic appears to be eroding. You are probably experiencing the confusion inherent in managing employees of different generations. Workplace diversity is no longer limited to ethnicity or gender. READ MORE
November 2003
Information is power, within reason, so today’s business environment puts a premium on such. We’re told that computers reduce paperwork; more often they increase it. And one of the biggest workplace complaints is the inability to catch up on business reading. How do you reconcile these conflicting ideas? For each company, the solutions will be different. READ MORE