Denise Norberg-Johnson

Financial Columnist

Denise Norberg-Johnson is a former subcontractor and past president of two national construction associations. She may be reached at

Articles by Denise Norberg-Johnson

October 2005
Field supervisors are your key people. For most companies, the quality of job site supervision is the difference between profits and financial ruin. The great ones provide you with essential feedback and creative ideas on how to improve your installation processes and customer service. READ MORE
September 2005
Electrical contractors understand the value of risk management in protecting the assets and financial health of the company, even as they struggle to do so at a reasonable cost. Costs associated with risk include insurance premiums, retained losses (those you pay for directly), implementation of safety and loss control programs, and administrative functions. READ MORE
August 2005
Most electrical contracting businesses are organized as corporations, using the “corporate veil” to protect the personal assets of shareholders from corporate debts or liabilities. Failing to comply with regulatory requirements may result in the loss of that protection, leaving shareholders vulnerable. READ MORE
July 2005
According to the 2002 Economic Census, published last December, there are 62,586 electrical contractors in the United States, employing nearly three-quarters of a million people and performing $82 billion worth of work. The Bureau of Labor Statistics, in its national compensation survey (August 2004), listed “electrician” as one of the highest-paying jobs not requiring a college degree. READ MORE
June 2005
Centuries ago, investment decisions were easy. You earned money at your trade, kept your gold coins in a pouch attached to your clothing and knew exactly how much wealth you had. You worried more about survival than the economics of gold values and if you were robbed, you knew immediately. Today, wealth is less tangible. READ MORE
May 2005
The next time you review your marketing strategy, consider expanding into the often-overlooked residential market. Many electrical contractors have chosen to concentrate on the cyclical commercial, industrial and institutional niches. READ MORE
April 2005
On Oct. 28, 2004, the Check Clearing for the 21st Century Act (passed on the same date in 2003) became effective. Supported by the banking industry, this legislation, also known as Check 21, is being marketed to check-writers as just another welcome step toward paperless, more efficient processing of financial transactions. READ MORE
March 2005
In part 1 of our exploration of the Internal Revenue Service Web site, we mentioned President Bush's fourth tax cut in four years, which extended three middle-class tax breaks and revived tax breaks for business. The Working Families Tax Relief Act of 2004 will affect some 94 million Americans. READ MORE
February 2005
As April 15 nears, most of us are giving some attention to taxes. Even if your electrical contracting business does not have a fiscal year corresponding to the calendar year, you are planning your personal battle with the Internal Revenue Service, and hoping tax day doesn't lower your standard of living. READ MORE