Denise Norberg-Johnson

Financial Columnist

Denise Norberg-Johnson is a former subcontractor and past president of two national construction associations. She may be reached at

Articles by Denise Norberg-Johnson

October 2006
Financial awareness for employees IF YOU THINK THAT IT IS ENOUGH for you and your managers to understand your cost structure and financial statements, then you may want to consider sharing this information with your entire staff. READ MORE
October 2006
Beyond Traditional Training Workers have been promoted from cogs in the manufacturing machinery to mini-CEOs under the corporate umbrella, building a web of interlocking dependent relationships like spiders waiting for unwary customers to alight and be consumed. READ MORE
October 2006
Maintaining your most valuable resource  As a business owner, people are your most important asset, but they are often the most neglected. If you aren’t developing their potential, you may as well stop changing the oil in your trucks and paying the utility bills for your office. Your employees know that longevity and loyalty don’t provide job security. READ MORE
September 2006
Regulating cash takes three levels of investment Last month, we looked at key factors affecting cash flow. Here are some ways to manage the cash you earn, to make the most efficient use of your liquidity and provide your company a cushion to absorb the shock of crises without sacrificing financial health. A good cash management plan involves at least three levels of investment. READ MORE
September 2006
Family fairness—who should get what?   READ MORE
August 2006
The Federal Reserve Board has a new chairman, new housing construction is slowing, the new bankruptcy law makes it difficult to avoid creditors and unemployment levels seem to fluctuate daily. Making sure your electrical contracting business survives the changing economic conditions depends on good management and long-term profitability. The key to survival and growth, however, is liquidity. READ MORE
August 2006
Design/build has grown from 5 percent of nonresidential construction 20 years ago to more than 40 percent today. Its proponents tout benefits such as cost savings, faster project completion, better quality and reduced owner risk in promoting this alternative to the traditional design/bid/build delivery system. How can electrical contractors break into this fast-growing marketplace? READ MORE
July 2006
Finding Planning time is difficult when you are chasing work in a competitive economy, and nearly impossible when you are booked to capacity. Regular short financial checkups are not enough to ensure your financial health, but performing a thorough annual comprehensive exam may uncover symptoms and prevent financial disease from becoming terminal. READ MORE
June 2006
Why don’t electrical contractors spend more time reviewing their financial statements? How much time does it really take to do a financial self-examination? Do you have to be an accountant or financial wizard to evaluate the status of your financial health? It might be easier than you think. READ MORE