Denise Norberg-Johnson

Financial Columnist

Denise Norberg-Johnson is a former subcontractor and past president of two national construction associations. She may be reached at

Articles by Denise Norberg-Johnson

May 2007
(Editor's Note: You can read part 1 here.) READ MORE
April 2007
Planning to pass on ownership: The equity in a privately held business is usually the largest asset in the owner’s personal estate, and many owners fail to maintain and update documents that coordinate the business with their personal financial plans; make sure that doesn’t happen to you. READ MORE
March 2007
Spending tax season at the zoo: Remember the party game where you asked, “If you could be any animal, which one would you be?” In honor of the spring tax season, here are a few glimpses of the Internal Revenue Service, morphing into the roles of different animals. All stories are true, but the names are removed to protect the innocent. The 600-lb. gorilla READ MORE
March 2007
More than a third of Americans will be disabled for more than three months at some time in their working lives; most electrical contracting businesses are heavily dependent on top management. Could your business survive your absence for days, weeks, months or permanently? Do you have a succession plan in place? READ MORE
February 2007
Finding Your Path to Leadership: Alph Waldo Emerson said, “Do not go where the path may lead; go instead where there is no path and leave a trail,” which can be applied to electrical contracting businesses. As a leader, you may often find that the sidewalk ends just as you find a comfortable and profitable direction. Suddenly, you’re back on the gravel path hoping to find safe footing. READ MORE
February 2007
Planning and philosophy: In the first two parts of this series, we looked at the components of profit calculations, including markup and margin, break-even and contribution; no formula or calculation takes the place of strategic thinking, so the underlying foundation for profitable business is the philosophy of management and your ability to plan to be profitable. READ MORE
January 2007
Breaking even or breaking the bank? Last month, we looked at the concepts of markup and margin, and the connection between profit and the efficiency of job site operations; the formula for calculating the point at which your business breaks even provides the starting point for computing the volume of work you need to cover a certain level of overhead and generate a target profit level. READ MORE
November 2006
Don’t fall asleep at the wheel of your business No matter how well you plan and manage your company, you cannot guarantee that you won’t be one of the 40,000 companies filing bankruptcy in a given year. Not all factors resulting in business failure are under your control. Too often, though, companies fail because managers don’t have the tools to quickly check solvency. READ MORE
November 2006
The man behind the curtain is you READ MORE