Denise Norberg-Johnson

Financial Columnist

Denise Norberg-Johnson is a former subcontractor and past president of two national construction associations. She may be reached at

Articles by Denise Norberg-Johnson

November 2007
If you haven't taken your company’s financial pulse recently, it’s time to review your system for analyzing financial information. The 2006 Financial Performance Report (FPR), compiled by the National Electrical Contractors Association (NECA) from financial data reported by electrical contractors for the 2005 fiscal year, provides a wealth of information to get you started. READ MORE
October 2007
You may know accountants follow generally accepted accounting principles (GAAP), but you may not know how the GAAP evolved. The Financial Accounting Standards Board (FASB) periodically reviews the principles that govern the objectives of financial reporting, recognition and measurement and the elements of financial statements. Here is a quick summary. READ MORE
September 2007
You might have heard horror stories of partnerships ruining companies. That is why most electrical contracting companies are officially organized as corporations, not partnerships. However, corporations may be surprised to find a silent partner at the end of the day. This partner is government obligation, and if you are not aware of its existence, you may find yourself in your own horror story. READ MORE
July 2007
Part 1 of this series outlinedsome possible reasons for deciding to sell your business, the concept of fair market value and some factors that will influence the potential value of your company in a sale. To maximize value, you should concentrate on future economic benefits such as profit, cash flow, dividends and other forms of potential return on investment, not on company history. READ MORE
June 2007
It is not a game for amateurs READ MORE
June 2007
In Part 1 of this series, we discussed your exit strategy and timetable, and Part 2 covered some options for choosing and preparing your successor. Now, let’s review some transfer strategies. READ MORE
May 2007
Part 1, deciding to sell When you open a business, the first thing you should decide is when you intend to sell it and for how much. For most electrical contractors, this directly conflicts with the purpose for which the business exists—to provide future security for family and employees. Yet Michael Gerber adamantly offers this advice in his book “The E-Myth Contractor. READ MORE
May 2007
(Editor's Note: You can read part 1 here.) READ MORE
April 2007
Planning to pass on ownership: The equity in a privately held business is usually the largest asset in the owner’s personal estate, and many owners fail to maintain and update documents that coordinate the business with their personal financial plans; make sure that doesn’t happen to you. READ MORE