Denise Norberg-johnson


Articles by Denise Norberg-johnson


March 2013
In last month’s column, we explored the benefits of allowing employees to contribute and using more of their experience, talents and creativity, even when it is painful to hear their opinions about how management runs the company. This month, we look at other “unmeasurable” factors that can affect the environment, reputation and performance of your electrical contracting business.
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February 2013
Business managers are taught that goals and benchmarks must be measurable to be achievable, but not everything that affects the success of your company can be analyzed. There is a bias toward the quantifiable in scientific research, even though qualitative, or anecdotal, observations also are valid. READ MORE
January 2013
In his book, “The E-Myth,” Michael Gerber tells the story of a woman who bakes wonderful pies. As she prospers, she starts a company and takes on the accounting and selling functions to grow her customer base. Eventually, she becomes a manager and hires other people to bake the pies. She works longer hours and moves away from what she does best and enters a role she knows little about. READ MORE