Denise Norberg-Johnson

Financial Columnist

Denise Norberg-Johnson is a former subcontractor and past president of two national construction associations. She may be reached at

Articles by Denise Norberg-Johnson

November 2015
Do your employees affect customer loyalty? According to a recent Gallup poll, 20 percent of your employees who have contact with your customers are doing more harm than good, and only one-tenth are working to improve customer service and company performance. We learned in last month’s column that customer loyalty affects company profitability. READ MORE
September 2015
The first two columns in this series provided an overview of occupational fraud and suggestions for tightening internal controls to protect your electrical contracting business. This final column examines factors that may cause an employee to commit fraud and some methods experts use to detect deception. 
 The fraud triangle
August 2015
“Coming together is a beginning. Keeping together is progress. Working together is success.” When automaker Henry Ford said these words, he could have been describing the intended outcome of collaborating on construction projects. Electrical contractors know that each project has its own set of challenges because each project team is unique. READ MORE
August 2015
Last month, the first column in this series introduced the topic of occupational fraud and its potential costs to electrical contractors. This month, you’ll find specific suggestions to help you minimize the risk of being victimized. READ MORE
July 2015
Frank Abagnale, the con artist who Leonardo DiCaprio portrayed in the movie “Catch Me If You Can,” is now a security consultant who advises clients on how to avoid becoming victims of fraud. His advice is simple: if you make it easy for someone to steal from you, it will probably happen.
May 2015
A mentor can mean the difference between success and failure as a business owner. Whether your electrical contracting business is new or has existed for generations, you can always learn from other entrepreneurs. Warren Buffett, CEO of Berkshire Hathaway, oversees 80 different companies and his stock has a per-share price in the six figures.
April 2015
In the first two columns of this series, I defined working capital, reviewed its underlying components and analyzed some of the factors affecting the rate at which it cycles through your business. I also mentioned some ways in which you can manage it more efficiently and reduce its cycle time, generating greater liquidity and more available cash. READ MORE
March 2015
Last month, we defined working capital (WC) as a measure of liquidity, efficiency and general financial health, easily calculated by subtracting current assets from current liabilities on your most recent balance sheet. The concept of the WC cycle represents the time it takes to convert assets and liabilities into the cash that flows through the whole of your electrical contracting business.
February 2015
Electrical contractors generally use net profit levels as the primary measurement of their success, but cash is the lifeblood of daily operations. Even profitable companies can fail without a healthy cash flow. Working capital management (WCM) ensures a steady supply of cash to keep your company functioning and profiting.